Ginelle Bell

• * Orchestrate co-marketing events with top-tier partners including streamed livetalks, gated content, podcast ap pearances and more. Results: 2000+ MQLs created from partner-related co-marketing over 6 months.

• * Craft effective messaging to help Ringover stand out in third-party marketplaces.

• * Provision partner teams with sales-ready enablement material and customer-engaging content. Ex. one-pagers, pro duct & integration videos, competitor sheets, and AE selling guides.

• * Collaborate with the product team to prioritise and implement key integrations with popular tools in our strategic vertical landscape, enhancing the overall ecosystem and creating value-adding experiences for joint customers.

• * Consistently refining Ringover landing pages within key partner marketplaces. Results: significantly-boosted lead generation and enhanced visibility. Ex: increase of 40%+ in leads from the HubSpot marketplace + $40k MRR from Bullhorn Marketplace (2024). Milestones:

• * Curated the first-ever partner enablement sessions for Ringover Top 5 marketplace partners. Format: 45 sentation, demo & Q&A with partner AE & CS teams.

• * Directed the execution, submission, and validation procedures for Ringover's partnership agreements with 95% of the tier 1 technology partners. Ex. Salesforce & Bullhorn.

• * Established a feedback loop with key partners to gather insights on customer needs, market trends, and competitive intelligence. Utilised this information to drive messaging & integration improvements and enhance Ringover's compe titive positioning.

Overall: Manages, supports and mentors a team of senior- and junior-level staff across 2 geographical locations with the mission of finding Ringover's ideal fit in the anglo-saxophone market. Main responsibilities span marketing, part ner expansion, branding and direct sales deployment. Key related achievements:  Implemented Ringover UK Partner Program to target mission-aligned channel partners to work with Ringover.  Developed Ringover Partner Welcome Kit outfited with new partner welcome material, sales guides, social launcher content, relevant company information and other new partner assets.  Launched #PartnerSuccess webinar series to spotlight Ringover's Partner Program features and benefits in an effort to educate and atract new UK & Ireland partners.  Introduced a simplified step-by-step guide to assist new partner management employees to deliver a more value driven experience to new and existing partners.  Initiated Ringover UK Partner Day annual event and hosted two successful sessions. The event incorporates meet and greet at Ringover London HQ with local new and existing partners, sharing Ringover's strategic plans tor the year, highlighting recent partner success stories and best practices alongside live product demos.  Developed go-to-market documentation and templates used by new and existing partners to enhance sales.

La Nova Group is a unique company in its offer of specialised, person-centred experiences and programmes.  Developed the overall brand strategy broken down into its key elements for success.  Worked with local suppliers and creatives to design brand identitiy elements including logo, a colour palete and accompanying assets.  Produced copy for brand website, socials and customer-focused marketing materials.