À propos de Garance
I’m a Product Designer freelancer based in Paris with a 7 years experience in managing, monitoring & optimizing e-commerce websites. Mainly in the Luxury (LVMH, Kering) & Cosmetic industries (Byredo, Aroma-Zone, talm).
I help companies to design the most efficient solution to :
- Meet both business goals & users’ needs.
- Offer unique experiences throughout the customer journey considering all the different touchpoints.
- Maximise conversion rates & related KPIs.
My personal and professional experiences have taught me to deepen into:
1/ STRATEGY
I'm interested in auditing, optimizing & monitoring the on-site customer experience to support objective achievements.
• UX/UI audit & astonishment report
• E-commerce KPI analysis & resulting optimization recommendations
• Priority-Based Product Roadmap definition
• KPI tracking & monitoring through A/B testing
2/ DESIGN
I'm interested in mobile, web, landing pages & apps design covering the whole Design Thinking Process with a Responsive & Mobile-first Approach.
• User Experience Design: Lean UX, User Research, Personas, Empathy map, User Flow, Wireframing, Prototyping, Information Architecture, Concept & Usability Testing
• User Interface Design: Design System, Atomic design
• Interaction Design
3/ DIGITAL MARKETING
I'm interested in optimizing the customer journey considering all the different touch points, in line with the global marketing priorities & seasonal focuses.
• Omnichannel User Experience Design
• SEA, paid social, organic social, newsletters, on-site & print supports consideration.
• Specific on-site recommandations based on the digital marketing plan: e-merchandising, dedicated landing pages, editorial & inspirational content pages, homepage, category pages, product pages & menu update.
TOOLBOX
• Figma, FigJam, Miro, Sketch App, InVision
• GA4, ContentSquare, Hotjar
• SFCC, Shopify, Magento, Prestashop,
• Microsoft Office Suite, Adobe Creative Suite, Adobe Illustrator, Canva, Notion
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 20 km)
Expériences
- Louis VuittonSenior Product DesignerE-COMMERCEjuillet 2024 - Aujourd'hui (1 an et 11 mois)Paris, France-> Developing and implementing a UX framework within Louis Vuitton's digital teams to foster a user-centric approach in digital product development.-> Collaborating with project managers and UI designers to establish UX methodologies that enhance product design and user interaction strategies.-> Working in partnership with the LVMH UX/UI team to share and integrate best practices and methodologies into Louis Vuitton's operations.
- BalenciagaSenior Product Designer • UX/UI DesignerE-COMMERCEavril 2022 - octobre 2024 (2 ans et 7 mois)Paris, France-> Took over UX/UI projects following the recent delivery of a redesign and design system by Area17.-> Optimizing the performance of Balenciaga.com internationally (excl. CN) and its levers (emailing, SEA) in close collaboration with CRO, UX & Data teams from Kering, and A/B tasty to boost conversion and promote retention. E.g. navigation, menu, search, checkout, personalization, wishlist, crypto payment, 3D, try-on, KSP reassurance, new customer services…-> Developing immersive experiences that support the brand's outreach, in close collaboration with the Communication team, Digital Innovation Director, and Kering's Innovation Lab. E.g. editorial landing, mini-sites, ski game for the skiwear collection launch, dedicated site for Couture, Balenciaga Music collaborations, NFC projects…
- RooleUX Researcher & UX/UI DesignerAUTOMOBILEavril 2022 - Aujourd'hui (4 ans et 2 mois)Boulogne-Billancourt, France1er club automobile de France, Roole (ex-Club Identicar) cumule plusieurs activités : assurance complémentaire auto, solutions de protection antivol de voiture, média auto, app dédiée à l'automobiliste et offres permettant d'avoir de l'impact social (plateforme de dons de voitures, accès au permis solidaire, appel à projet pour la fondation Roole...).-> Accompagner la team média Roole (PM, rédacteurs et tech) afin d'optimiser la navigation et le taux d'engagement des visiteurs du site.-> Accompagner la team Impact avec une approche Test and Learn (UX research, UI Design, idéation, prototypage).-> Challenge et idéation avec la team App de la future application.
Avis
Recommandations
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Formations
- UX/UI DesignIronhack2021• User-centered design, UX research, information architecture, wireframing, prototyping. • Design Thinking Methodology, Agile framework. • Usability evaluation & site redesign. • Atomic design, visual design, user-interaction design. Technologies: Figma, HTML & CSS.
- International Business w/ a Entrepreneurship MasterESCE International Business School2015Grade Master visé et reconnu par l'État