Franck Boistel

I am a French-American designer and art director with nearly 30 years of experience creating products, identities, and visual stories for brands.

My journey started in graphic design in France, then expanded into product and footwear design in the United States, where I learned to connect creativity with real-world manufacturing, culture, and consumer emotion. Over the years, I have worked across action sports, outdoor, lifestyle, fashion, performance, and product design, always with the same goal: to create objects and experiences that feel authentic, useful, and memorable.

I help brands turn an idea into a clear creative direction — from concept, mood, shape, color, materials, and storytelling to a product or visual identity that is ready to move forward. My strength is not only drawing or designing, but listening deeply, understanding the soul of a project, and giving it a form that people can connect with.

I bring taste, intuition, experience, and a strong sense of culture to every project.