Florence Lucille M.

- Research and creation of mood boards, including: silhouettes, details, colour palettes, fabrics and trims.

- Respond to the client’s needs and anticipate their expectations.

- Develop creative proposals that meet their needs whilst adhering to the agreed budget.

- Drafting detailed spec sheet in English, paying particular attention to the interior and exterior finishes of garments.

- Line-up updated every day to provide the team with a clear summary of the status of each development and be able to prioritize and adjust to meet customer expectations

- Working in collaboration with patternmakers on-site and in Turkey, as well as with the production team.

- Presenting the collections to Zara Woman stylists on a monthly basis.

-Presentation of detailed mood boards

-Working in collaboration with designers based in Barcelona, Brunswick, and subsequently with production teams and patternmakers based in China.

-Preparation of technical files.

-Receiving, sending and presenting samples to clients.

-Travelling abroad and presenting shopping and collections in our showrooms based in China and Barcelona.

-Revising technical files.

-Monitoring production, with the aim of achieving complete customer satisfaction in terms of both creativity and price.

DESIGN EXPERIENCE:

Over the years, I have worked for all these brands

Zara Basic and Kids, Pull & Bear, Bershka, Top-Shop, River Island.

From 2019-2022: Head of the Trend Department

-Identification of emerging themes and new trends at international fairs and markets.

-Interpretation of the various sources of inspiration and influence on the commercial ranges.

-Conceptualizing collections by creating trend boards including prints, supplies, fabrics and design ideas

-Presenting work to internal team and the client

-Interacting with customers to ensure their needs are met

-Developing technical sheets / collection plans in Illustrator in English, French or Spanish

MANAGEMENT EXPERIENCE

-Supervising the work of the graphic design team to define the prints and the pattern making team to

create the patterns for the collection

-Working with the design team to come up with innovative ideas for customers.

PRODUCTION EXPERIENCE

-Working with suppliers and the purchasing department to ensure that commercial objectives are met

-Follow-up of prototypes until they are perfect and ready to be shipped to the customer

CUSTOMER EXPERIENCE

-Discussions with customers to ensure that their needs are met, to refine the search and meet their

expectations

-Presentation of the collection to the customer.