À propos de Fernanda
Copywriter specialized in fashion and luxury, with experience in e-commerce and CRM content. I support brands through light, flexible missions such as product descriptions, newsletters, tone of voice optimization, and multilingual content adaptation (EN / FR / ES). Available for one-off projects or small monthly retainers.
Anglais
Bilingue ou natif
Espagnol
Bilingue ou natif
Français
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- //THÉLIOS LVMHPROJECT MANAGER MARKETING & TRAININGjanvier 2023 - Aujourd'hui (3 ans et 5 mois)FranceManagement of marketing projects for Thélios, eyewear expert ofthe LVMH group. Creation oftraining and sales materials for Maisons like Dior, Celine, Givenchy, Fendi & more, as well as coordination ofshootings and assistance in training presentations for several sales teams in France, the USA, and Spain.
- LOUIS VUITTON PROJECT @ JELLYFISHFREELANCE EDITOR//janvier 2022 - janvier 2025 (3 ans)United KingdomOnline product content editor for the Latin American e-commerce sites of luxuryfashion clients (i.e. Louis Vuitton)
- NOISE MAGAZINEINDEPENDENT FASHION JOURNALIST//janvier 2020 - Aujourd'hui (6 ans et 5 mois)MexicoMonthly column for Noise Magazine, an independent fashion magazine based in Monterrey, Mexico.www.noisemag.mx @ferrodriguezcalRecurring publication offashion and art articles in the Mexico-based luxury and lifestyle magazine MAXWELL for its print and digital edition. www.maxwell.com.mx @ferrodriguezcalCreator and editor of my own blog: writing articles, content creation for Facebook and Instagram, managing the editorial calendar, and coordinating the website. www.pakolmx.com + @pakolmx (IG/FB)
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Formations
- MASTER FASHION AND COMMUNICATIONUniversité Lyon II: Université de la Mode–2023MASTER FASHION AND COMMUNICATION
- BACHELOR'S DEGREEUniversidad De La Salle Bajío2019BACHELOR'S DEGREE