À propos de Emmanuel
“ For 8 years, I worked as a senior UX designer in digital production organizations, and before that, I spent 4 years in the media industry. Having worked as a director and motion designer, I returned to Gobelins School to pursue a career in digital projects. My decision to become a freelancer came after several years of consulting as a UX designer. I specialize in application solutions and customer/user behavioral research. Today, I am looking forward to joining a group and creating my design team as the Head of Design.”
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Notions
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- BforBankUX/CX design Researcher ManagerBANQUE & ASSURANCESfévrier 2023 - Aujourd'hui (3 ans et 4 mois)Puteaux, FranceI was responsible for managing a team of three UX researchers as the lead UX researcher and enabling the product team to adopt a user-centric approach. I created a process that facilitates the integration of customer insights into the product roadmap. By prioritizing and identifying user pain points and opportunities, we were able to continuously improve the mobile application.UX managementCreation from scratch of UXR research process in a product organisation & deployment of user data repository with Dovetail.- Hiring of 2 UXR- Integration of 3 UX tools (Content square, Usertesting & Dovetail)- Definition of UX KPI’sUX DeliveryIndustrialization and organization of qualitative tests, studies, and surveys.+1000 users consulted users154 insights were discovered18 qualitative user tests/year+ 800 users feedbacks treated/yearAnalyze of market studies from Opinionway & mediametrieUX strategyBuild a long term design vision for 2024/2025 and animation of design sprint- 2 customers mapping for transition project- Setting up a CRO team- Atomic research approach integration in 15 product team
- Decathlon FranceSenior User Experience ResearcherCOMMERCE DE DÉTAILseptembre 2022 - février 2023 (5 mois)Lille, FranceIntegrating the member BU for the Decathlon e-commerce website and application. My role was to conduct user tests in order to improve the conversion rate of loyal customers and improve the in-store experience of members. As a senior, I was responsible for setting up a repository of user knowledge and raising awareness among other designers about the Atomic Research approach.Improvement of XP self cashout in storesConducting field observations and mapping customer experiences in 4 stores. Gain insight into why customers were not using their loyalty card-Defective equipment detections (impact on +1400 stores)-Improved self-checkout interface-Potential gain of +10% on customer loyalty in storeSet up of a repository tool “atomic research”Establishing a repository in the member BU to facilitate the archiving and prioritization of insights, observations, and user data.- Setting up of “airtable solution” for the use of +20 designers- Integration of more than 20 user test reports- Organization of several learning sessions on the use of a repository
- France TélévisionsLead UX DesignerCINÉMA & AUDIOVISUELseptembre 2019 - octobre 2022 (3 ans et 1 mois)Issy-les-Moulineaux, FranceDesigned from scratch of the Okoo mobile application, tablet and TV app. My role as UX referent was to create the entire wireframe experience for children aged 3 to 12 while respecting legal, editorial and public service specifications. I was responsible for all user testing and had to manage 4 designers in order to ensure all deliverables. To ensure brand consistency with other France Télévision products, I had to lead UX workshops and define UX KPIs.UX designConstruction of an adaptive experience according to the age of the child. Creation of a parental control system. Integration of a catalog of + 300 cartoons. Offer the products on +9 different supports taking into account ergonomic constraints (Web, mobile IOS AND, Tablets, App TV, IPTV)UX Research- Qualitative study with children and parents with adapted protocol and supports.- Learning about the cognitive development of children between 3 and 12 years old.- Quantitative study on + 3000 users using Usabilla (in-app questionnaires).- Implementation of AB test for product improvement.UX strategy- Define an acquisition strategy for the first year (+200 downloads in year 1).- Continuous improvement (year 2, deployment on 2 other TV supports and tablets)- Improved Year 3 video content experience (downloading content and creating an interactive - TV show with the mobile app)
Recommandations
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Formations
- Master, (MICNI) DIRECTEUR DE PROJET DIGITAL DESIGN MANAGEUR (UX DESIGN)GOBELINS, l'école de l'image2016Master, (MICNI) DIRECTEUR DE PROJET DIGITAL DESIGN MANAGEUR (UX DESIGN)
- BACHELOR, Réalisateur multimédia audiovisuelCIFACOM2011BACHELOR, Réalisateur multimédia audiovisuel