Description

Hi, I’m Duygu, a marketing project manager supporting brands and companies with structured, hands-on marketing execution. My work focuses on market analysis, portfolio analysis, launch support, branding and communication materials, performance tracking, and project coordination. I help turn marketing needs into clear, actionable workstreams by combining analytical thinking, organization, and operational follow-through. I bring experience in cross-functional collaboration, project coordination, and marketing support in international environments.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Turc
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Coty
Global Trade Marketing Project Manager
MODE & COSMÉTIQUES
avril 2026 - juin 2026 (2 mois)
Paris, France
Supported global trade marketing coordination across niche fragrance brands.
Acted as a point of contact between global brand teams and local markets.
Tracked launch readiness, commercial priorities and market implementation progress.
Centralized trade plans, market updates and activation feedback.
Supported 360° launch deployment and in-store execution follow-up.
Followed A&CP priorities, retailer activations and local podium plans.
Contributed to post-launch analysis and identified productivity levers for future activations.
Trade Marketing Global Project Management Go-to-market Strategy Launch Management Stakeholder Management
L'Oréal DMI
International Project Manager – L'Oréal Professional Hair Care
MODE & COSMÉTIQUES
mars 2025 - septembre 2025 (6 mois)
Paris, France
• - Led the 360° product development process for the two biggest global launches of LP Hair Care, from creative concept creation to market delivery.
• - Collaborated cross-functionally with packaging, labs, supply chain, and content teams to ensure on-time, on-budget execution.
• - Acted as the central point of contact between international markets and internal stakeholders to align on brand vision and go-to-market plans.
• - Drove the development and validation of artworks and on-pack claims, coordinating instrumental and consumer tests to support key messaging.
• - People management/intern supervising
Product Development Brand content Project Management Marketing Product Marketing
L'Oréal DMI
International Project Management Assistant – Lancome Lip Make Up
MODE & COSMÉTIQUES
juillet 2024 - décembre 2024 (5 mois)
Paris, France
• - Conducted an in-depth shade range analysis for the US and China markets to optimize the shade portfolio of a new product launch, leveraging market data and consumer insights to refine the offering for key strategic markets.
• - Developed and owned an end-to-end Valentine's Day product concept, including creative ideation, packaging direction, and marketing note preparation to support the product storytelling and positioning.
• - Performed a comprehensive market and trend analysis combining sell-out data, competitive launches, social listening, and beauty trends to inspire and inform the 2027 innovation pipeline.
• - Supported the day-to-day development of ongoing product launches, coordinating with internal teams and agencies on activities such as campaign shoot preparation, mockup validation, and formula follow-ups.
• - Assisted the team in concept development, asset creation, and coordination with creative agencies for visual and digital campaign materials.
Luxury sector Product Development Market analysis Benchmark Product Marketing