Description

I help international and high-value brands turn positioning into structured growth.

For 15+ years, I’ve worked across aerospace, aviation, finance, deep-tech, and premium sectors to clarify market narrative, design go-to-market strategies, and build scalable marketing systems aligned with revenue.

My work begins with strategic clarity — positioning, messaging, and market fit — and extends into structured execution frameworks that support measurable growth.

I personally lead strategy and direction. When execution requires scale, I work with a senior team to ensure consistency across digital, content, and performance systems.

If you’re looking for clarity first — and growth that follows — let’s talk.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Serbe
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

The Posh Agency
Founder & Growth Strategy Director
CONSEIL & AUDIT
janvier 2010 - Aujourd'hui (16 ans et 5 mois)
Semendria, Serbie
Architecting institutional trust for high-stakes B2B sectors. We don't just design; we install strategic order through Institutional Codification and Identity Architecture. Serving clients across the US, GCC, and Europe in aviation, logistics, and premium professional services.
Jovac Winery
Strategic Lead | 100-Year Heritage Rekodification & Brand Architecture
VINS & SPIRITUEUX
juin 2025 - Aujourd'hui (1 an)
Ćuprija, Serbie
Project Objective: Architecting a unified identity for a 100-year-old estate by bridging three distinct historical epochs into a single, high-authority premium brand.

The Challenge: Jovac is a brand of three eras: the Royal pre-war beginnings, the disciplined socialist period, and the modern transition. The challenge was "Strategic Drift"—the lack of a cohesive narrative that could hold the weight of a century-old legacy while remaining relevant to the global luxury market.

My Approach (The Bridge Methodology):

Historical Audit & Compression: I analyzed a century of heritage to identify the "DNA of Truth" that survived all three regimes.

Institutional Narrative: Instead of picking one era, I engineered a "Narrative Bridge." We positioned Jovac as a "Historically Inevitable" brand—a constant through changing times.

Identity Codification: Developed a visual grammar that reflects this 100-year evolution. This wasn't a design project; it was the creation of a Trust Infrastructure that allows the brand to command premium positioning based on its historical continuity.

The Result:
Transformed a fragmented legacy into a solid Institutional Brand. We delivered a comprehensive strategic framework (Brand Bible) that dictates everything from tone of voice to visual discipline, ensuring Jovac is perceived as a cultural reference point and a stable investment in the premium wine sector.
brand strategy marketing strategy Business Strategy
KinetX Aerospace
Strategic Positioning for Deep-Space Company
AÉRONAUTIQUE & AÉROSPATIALE
juin 2024 - décembre 2025 (1 an et 6 mois)
Tempe, États-Unis
Led strategic positioning and digital transformation for a U.S. aerospace company providing deep-space navigation services for NASA missions. Beyond online visibility, the work focused on clarifying standards, strengthening market narrative, and improving investor-facing presentation. The repositioning supported successful capitalization efforts while increasing digital reach and industry authority.
Business Strategy Marketing