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Dounia BoughalemDB

Dounia Boughalem

Data Strategy, Analytics and AI Specialist

750 €/jour
Paris, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Dounia

Freelance Data & AI Consultant with 8+ years of experience across Europe and the Middle East, I help companies unlock business growth through data-driven product decisions, experimentation, and AI-powered insights.

With a hybrid background in consulting (KPMG, Polyconseil) and in-house leadership (Talabat / Delivery Hero), I bring a unique mix of strategic thinking, hands-on execution, and cross-functional collaboration across product, engineering, logistics, and C-level teams.

Whether you need to:

- Boost conversion and retention through funnel analytics
- Build and run large-scale A/B tests, holdouts or causal inference frameworks
- Identify millions in ROI opportunities through advanced customer journey insights
- Leverage AI / LLMs to improve search relevance or product ranking
- Translate data into decisions across product, growth, or ops

I can help design the right approach and deliver tangible results, fast.

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Impact Snapshot

- $80M revenue uplift unlocked via user funnel deep dives; $35M realized through 3 pilots
- 30+ product & ops experiments designed and executed to improve feature adoption and logistics performance
- Built an AI-driven evaluation framework for search relevance using LLM-powered annotation
- Launched and tested monetization streams adding $10M+ in profit (priority delivery, COD fees...)

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Core Expertise

- Product Analytics: Funnel analysis, user segmentation, conversion diagnostics, A/B Testing & Causal Inference
- AI & ML Applications: Recommender systems, LLM-enhanced workflows, time series forecasting
- Data Stack: Python, SQL, BigQuery, Redshift, Looker, Airflow, Docker, AWS, DBT, GTM
- Business Partnering: From data strategy to stakeholder enablement and C-level comms

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Let’s turn your data into measurable business impact !
  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

  • Arabe

    Bilingue ou natif

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • Talabat /Delivery Hero SE
    Data Science Manager
    juillet 2024 - Aujourd'hui (1 an et 11 mois)
    Dubai - United Arab Emirates
    Led high-impact cross-functional initiatives at the intersection of product, data, and business, managing a team of data scientists focused on experimentation, search relevance, and new revenue stream evaluation.
    - Designed and implemented an LLM-powered offline evaluation framework for search performance, enabling scalable relevance audits using AI-assisted annotations.
    - Identified $50M+ in search opportunity uplift, driving improvements through misspelling correction, personalization, and better vendor availability signals.
    - Launched data-driven pilots for new monetization features (premium delivery, cash-on-delivery fees, competitive offerings) with $10M+ incremental profit potential.
    - Solved cold-start problems for vendors using smart tagging and AI-based user-vendor matching to increase exposure and conversions.
    - Oversaw experimentation design and adoption, helping the product team make evidence-based decisions at scale.
    Experimentation & A/B Testing Data science artificial intelligence IT Strategy Product management
  • Talabat /Delivery Hero SE
    Senior Data Scientist
    mai 2022 - juillet 2024 (2 ans et 2 mois)
    Dubai - United Arab Emirates
    Delivered actionable insights across product and business verticals, with a strong focus on experimentation, user funnel optimization, and impact measurement.
    - Conducted deep funnel diagnostics and CVR modeling, identifying $80M+ in potential sales uplift—$35M realized from initial feature rollouts.
    - Led 30+ product experiments from design to analysis, driving decisions on product features, delivery experience, and user retention.
    - Partnered with CRM, product, and engineering to turn data into real-world results, building metrics dashboards and decision-making frameworks.
    Product Analytics Customer Journey SQL Python Data science
  • Polyconseil
    Data Scientist & Consultant
    mars 2019 - avril 2022 (3 ans et 1 mois)
    Île-de-France, France
    Worked as a full-stack data scientist across consulting missions for public and private clients, driving measurable outcomes from ingestion to insights.
    - Architected a real-time data ingestion and processing pipeline (Kinesis, Lambda, DynamoDB, Airflow) to handle streaming data efficiently.
    - Built classification models to segment users for targeting and recommendations on a media platform (AWS Batch, Docker, S3).
    - Boosted productivity for a team of 50+ analysts by designing aggregated data sources and dashboards (Redshift, Teradata, PowerBI), reducing reporting time by 60%.
    - Successfully embedded in client teams, adapting to a range of technical maturity levels and business needs.
    Consulting Data science Data analysis Amazon Web Services IT Strategy

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Formations

  • Bachelor of Engineering
    Telecom ParisTech
    2019
    Bachelor of Engineering
  • Masters degree
    École Polytechnique
    2019
    Master 2 (M2)

Compétences

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