À propos de Diana
Responsible for clients’ digital image and brand love.
Developing 360° media strategies to increase awareness and grow market share.
Leading campaigns from media & budget planning to activation and reporting.
Helping to conceptualise brand communication voice and visual language.
Identifying uncluttered media channels, emerging trends & unique partnership opportunities.
What Can I Do for You?
🚀 Brand Content Management
- define your target audience
- define your brand voice that will instantly differentiate you from your competitors
- develop Big Idea & Communication Platform that resonates with your target audience
- produce brand communication guidelines
- manage the production of audio, video & visual assets according to the Brand Book
🎯 Digital Media Strategy
- identify the best digital communication touchpoint to reach a target audience
- build digital media presence strategy (social media, partnerships – influencers, platforms, online magazines; metaverse/gaming)
- put together and implement a cost-efficient media plan delivering KPIs (CTR, CPA, CPE, CPM, UU, Technical Reach)
- launch, evaluate and optimise the performance of digital campaigns
📌Content & Project Management
- manage complex campaigns with cross-functional (and scattered across locations) teams
- evaluate and optimise digital media budgets
- produce content: photos, videos, podcasts & other audio formats, SEO-focused blogs
- put together and manage a team of content makers (designers, producers, photographers, writers)
- implement content amplification in media-owned media channels (social media accounts, official website, e-commerce platforms) and advertising channels (Facebook & Instagram Ads, Google Ads, OLV, TikTok Ads)
Arménien
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle limitée
Russe
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Digital Media & Content Group HeadAGENCE & SSIImai 2021 - mai 2022 (1 an)Developed effective GTM digital solutions, partnership opportunities and cross-media strategies for clients; implemented performance and brand campaigns. Conceptualised brand communication voice and visual language, identified uncluttered media channels. Built client-focused teams. Connected and managed key stakeholders to deliver sleek project execution. Led media budgeting and optimisation. Pioneered innovative media products’ implementation. Formulated crisis marketing shift & opportunities.Key clients: HUAWEI Technologies & AppGallery, Tiffany&Co, CHANEL, Netflix, Colgate-Palmolive, Hill's Pet Nutrition, Batiste Dry Shampoo, Paramount, Pfizer
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Senior Digital Media & Content Marketing ManagerAGENCE & SSIInovembre 2019 - avril 2021 (1 an et 6 mois)Led digital marketing campaigns from media planning to pitching and activation. Built client relations, developed internal & external working guidelines. Led new business acquisition brief responses and successfully pitched to prospective clients. Identified and formulated emerging trends. Developed business cases and conducted client’s best practice & creative workshops.
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Digital Content Marketing ManagerAGENCE & SSIImai 2018 - octobre 2019 (1 an et 6 mois)Planned and executed content projects across media channels corresponding to clients’ strategic business goals. Ensured effective parties communication. Delivered campaign results report and recommendations. Monitored market competition.
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Formations
- Bachelor - SociologyNational Research University “Higher School of Economics”2013
- Master - Creative and Media EnterprisesUniversity of Warwick, United Kingdom2014