Description

Ciao! I am Deeksha, a brand and marketing specialist having worked in product development & marketing as well as brand management, retail management, 360 degree campaign management for brands such as Gucci Beauty, Lancome, & Schwarzkopf.

I am highly structured, analytical, creative and diligent! I take feedback seriously and adapt to each client's need.

I can help you with Brand design, Brand identity, Product concepts, Competitive analysis, Pricing, Packaging, Dashboards, etc, basically anything that your product or brand would need.

Chat with me to let me know your brand's need and lets discuss this further!

Cheers!

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

COTY PRESTIGE
Global Product Marketing Assistant
MODE & COSMÉTIQUES
juillet 2024 - décembre 2024 (5 mois)
Paris, France
• • Led strategy and full cycle product development for Gucci Beauty Makeup (Lips, Eyes & Collections) under a 3‑year roadmap, ensuring strong brand alignment across concept, formula, colour matching and storytelling.
• • Spearheaded portfolio rationalization for Gucci's largest category (60% WOB), delivering insights that supported SKU delisting and assortment optimization.
• • Coordinated 360° launch processes for 10+ global initiatives, aligning packaging, creative, PR, trade marketing, industrialization, and supply.
• • Conducted sell‑in/sell‑out analysis, competitor tracking and trend studies to inform strategic recommendations.
Stratégie de lancement de produit Marketing Product Development Product management Communication 360°
L'OREAL LUXE
International Product Marketing Assistant
juillet 2023 - décembre 2023 (5 mois)
Paris, France
• • Managed the complete visual and strategic renovation of Lancôme's Travel Exclusive catalogue (50+ sets), enhancing sustainability, in‑store visibility, and profitability.
• • Collaborated with APAC, EMEAI, and US zones to align go‑to‑market strategy, media plans, and local adaptation of launches.
• • Delivered monthly portfolio performance (sell‑in/sell‑out), competitor mapping and forecast consolidation to support global strategy.
• • Presented Annual Generation TR Luxe Trend Report to guide upcoming category priorities and internal alignment.
Portfolio strategy Stratégie de lancement de produit Marketing Positioning strategy Communication 360°
HENKEL AG & CO. KGAA
International Brand Marketing Assistant - Beauty Care
juillet 2022 - décembre 2022 (5 mois)
Düsseldorf, Allemagne
• • Led operational marketing management across global markets, consolidating forecasts, developing guidelines and validating key touchpoints.
• • Designed future relaunch concepts for two hair colour franchises, including packaging redesign, formula & fragrance development, and GTM planning.
• • Built and presented the strategic GTM roadmap: "India as an Emerging Beauty Market", positioning the region as a growth lever to senior leadership.
• • Delivered monthly brand performance reporting, competitive intelligence, and qualitative/quantitative analysis for senior leadership.
Stratégie de croissance Stratégie d'entrée sur le marché Marketing Product Marketing Product management