Description

Analytics specialist who optimizes user experiences and boosts conversion rates (CRO). With a strong background in data analysis, I deliver actionable insights that enhance performance and streamline user journeys. Passionate about analyzing user behaviors and identifying patterns, I solve complex challenges to maximize ROI for businesses.

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km), Paris (jusqu’à 60 km)

Side project
Data Scraping - Side project (Work in progress)
VOYAGE & TOURISME
avril 2024 - avril 2024 (1 mois)
Paris, France
Context/Objectives:
Building a rental platform scraper to extract data for analysis, insights and ROI projections.

Achievements:
Work in progress

Technical Environment:
Python, BeautifulSoup, Pandas, BrightData, Looker
Python Pandas BeautifulSoup BrightData Looker Studio
Cartier
Digital Consultant
LUXE
juillet 2023 - mars 2024 (8 mois)
Paris, France
Context/Objectives:
Cartier encountered difficulties with its data workflow. Errors in naming conventions prevented the correct grouping of data concerning its advertising activities, leading to inaccuracies in its performance tracking dashboard.

Missions:
Evaluate the entire data workflow and processes
Assess user journeys and identify data issues, frictions and pain points
Design and develop a solution to rectify naming errors
Onboard new team members and ensure a seamless transition

Achievements:
Deployment of a naming correction tool and a mapping database
50% of the naming corrections automated through a script versus 40% corrected manually

Technical Environment:
Python, Pandas, Apps script, Regex, Funnel.io (marketing automation)
Python Pandas Google Apps Script Regex User Experience Design funnel.io
Estée Lauder Companies
Digital Consultant
MODE & COSMÉTIQUES
octobre 2022 - avril 2023 (6 mois)
Paris, France
Context/Objectives:
ELC chose the MediaTool Platform to enhance efficiency in tracking their entire media flow, from data collection to dashboard utilization. The primary challenge was to devise a new workflow that aligns with technical and organizational requirements, enabling a data flow with performance tracking at the ad set level granularity.

Missions:
Assess the entire workflow, including Mediatool platform, user journeys and processes
Create and develop a solution that meets the needs of all stakeholders involved in media activities
Tests and implementation the new solution with the parties involved in the hubs

Achievements:
Design and implementation of a new workflow, guidelines and RACI
Automated naming convention

Technical Environment:
Mediatool platform, Apps script, adserving, media tracking platform (social, display, sea)
Google Apps Script Adserving Media tracking Mediatool User Research User Experience Design workflow audit RACI definition

Consulter toutes les expériences de david

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

S’inscrire pour les voir

Master's degree Management
Conservatoire National des Arts et Métiers
2005
General training to business administration : financial business, Marketing, Law, economics, ....
UX Designer Certification
Les Gobelins
2018
Program here : https://www.gobelins.fr/formation/mc11-ux-design-certification-gobelins Usability and cognitive sciences Users Research Benchmark Personas Design Users journeys Information Architecture (IA) - tree structure Interaction Design (IxD) and prototypes (Sketch, zoning, wireframe, prototype) UI Design Users testing (analytics) Lean UX, agile UX, Design Thinking

UX Designer

david D.

Data-Driven Solutions, Analytics , CRO & UX Expert

À propos de david

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