Bienvenue sur le profil Malt de David !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
Préférences
- Durée de mission
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Préfèrerait éviter:≥ 6 mois
- Secteur d'activité
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- Agence & SSII
- Centres de recherche
- Commerce de détail
- Conseil & audit
- Culture
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David en quelques mots
Consultant SEO indépendant, avec 20 ans d'expérience, specialisé en référencement international
D'expérience en projets 'enterprise' ainsi que sur grands sites multilingues et complexes, je peux vous aider à:
1. vous accompagner avec vos projets de migrations complexes
2. suivi et optimisation des sites React JS ou d'autres frameworks javascript
3. auditer votre modèle actuel et vous fournir un rapport exploitable contenant des recommandations précises.
4. vous accompagner dans la mise en œuvre de ces recommandations pour vous aider à augmenter votre pertinence.
5. vous aider avec le référencement hors site, la stratégie de proximité et les relations publiques vous aider à augmenter votre autorité.
6. la formation de vos équipes
7. établir un plan de netlinking international, d'outreach ou de marketing de contenus.
8. étude de votre 'business model' et creation d'une strategie SEO personalisée
D'expérience en projets 'enterprise' ainsi que sur grands sites multilingues et complexes, je peux vous aider à:
1. vous accompagner avec vos projets de migrations complexes
2. suivi et optimisation des sites React JS ou d'autres frameworks javascript
3. auditer votre modèle actuel et vous fournir un rapport exploitable contenant des recommandations précises.
4. vous accompagner dans la mise en œuvre de ces recommandations pour vous aider à augmenter votre pertinence.
5. vous aider avec le référencement hors site, la stratégie de proximité et les relations publiques vous aider à augmenter votre autorité.
6. la formation de vos équipes
7. établir un plan de netlinking international, d'outreach ou de marketing de contenus.
8. étude de votre 'business model' et creation d'une strategie SEO personalisée
Portfolio
Expériences
Sanofi Digital Accelerator - Sanofi
Industrie pharmaceutique
Consultant SEO - En tant que freelance
Mission at the Accelerator de Sanofi, entreprise pharmaceutique international dont le trafic organique représente un des leviers les plus importants. Il s'agit d'un réseau des microsites ciblant des spécialistes médicaux. L'ensemble des sites internationaux est en cours de migration vers un plateforme NextJS.
L'intégration SEO permettra assurer un résultat des sites performants sur l'acquisition de trafic organique. Il y a un élément important de SEO international et technique.
Détail de mission :
1. Bilan d'explorabilité et d'indexabilité de la part de Google
2. Déploiement d'une platform type Jamstack: NextJS, Magnolia et APIs.
3. Bilans de contenus existants et de processus de production de contenus
4. Bilans sur la nouvelle plateforme et Recommandations stratégiques ‘javascript SEO’
5. Production de réquisits pour la préparation de briefs de contenus algorithmiques (NLP), considérations E-A-T et optimisations sémantiques.
6. Formation des équipes techniques en matière de “Javascript SEO”
L'intégration SEO permettra assurer un résultat des sites performants sur l'acquisition de trafic organique. Il y a un élément important de SEO international et technique.
Détail de mission :
1. Bilan d'explorabilité et d'indexabilité de la part de Google
2. Déploiement d'une platform type Jamstack: NextJS, Magnolia et APIs.
3. Bilans de contenus existants et de processus de production de contenus
4. Bilans sur la nouvelle plateforme et Recommandations stratégiques ‘javascript SEO’
5. Production de réquisits pour la préparation de briefs de contenus algorithmiques (NLP), considérations E-A-T et optimisations sémantiques.
6. Formation des équipes techniques en matière de “Javascript SEO”
DavidCarralon
International SEO Consultant
Independent SEO Consultant specialized in Multilingual and International website structures, technical SEO and Javascript SEO With my 20 years experience in SEO, I can help you find solutions to the most challenging enterprise SEO dilemma despite its complexity and dimension. Hit my website to read more about me if you are looking to hire an international or technical SEO expert. You may want to engage me to perform:
- a full or task-specific technical SEO audit
- oversee your website migration to React or other JS platform
- internationational SEO assessments, eg: href lang implementation
- competitor or market analysis
- strategic content audits and strategy
- mobile search compliance analysis
- backlink audits and manual or algorithmic penalty solving Whether you need to find efficiencies through your technical architecture, improved speed, and mobile compliance or get out of an algorithm or manual penalty, I can help. My proposed solutions will likely bring you a different perspective as I can help you manage the creative process of your content strategy, deliver SEO training for staff or assist with overall performance marketing strategy.
- a full or task-specific technical SEO audit
- oversee your website migration to React or other JS platform
- internationational SEO assessments, eg: href lang implementation
- competitor or market analysis
- strategic content audits and strategy
- mobile search compliance analysis
- backlink audits and manual or algorithmic penalty solving Whether you need to find efficiencies through your technical architecture, improved speed, and mobile compliance or get out of an algorithm or manual penalty, I can help. My proposed solutions will likely bring you a different perspective as I can help you manage the creative process of your content strategy, deliver SEO training for staff or assist with overall performance marketing strategy.
Digitalico Media
Founder
Helping international companies succeed on search. Performance digital marketing is at the heart of what we do what our clients by delivering consistent ROI for their websites.
Careerbuilder
Head of International SEO
As a Head of International SEO, I oversaw, consulted and managed regional SEO strategies, as part of a very diverse multilanguage regional team, geographically dispersed. I was the global SEO lead responsible for establishing SEO both at technical and marketing level, in Career Builder international markets: EMEA and APAC. As a member of the global SEO team, I was responsible for evangelizing the SEO philosophy within the organization's international network. I worked closely with global and regional teams, product owners and a wide range of stakeholders in different function levels. I led and supported .Net and Rails development teams following agile scrum methodologies, ensuring SEO is always tightly integrated into the processes. My typical daily work routine can range between agile scrum team ceremonies, SEO strategy formulation, strategy definition, implementation management for website migration projects, SEO audits and in-house training. Working in a highly agile environment I leveraged technical, marketing and UX expertise and broad range of advanced SEO strategies and tactics in order to achieve scalable SEO improvements that directly contributed to the company's overall objectives. CareerBuilder is a leading global software and data company, also targeting jobseekers in multiple international locations.
British Council - BRITISH COUNCIL IN FRANCE
Global Head of Search
• Responsible for the creation, management and promotion of the organisation's global Search Marketing strategy and for ensuring SEO tight integration into all web and content development processes across a diverse portfolio of 160 international, multilingual projects.
• Responsible for evangelising Search Marketing within the organisation and for the strategic deployment of a Search marketing training programme.
• Author of the organisation's corporate URL strategy: websites, transactional components, blogs, and key advisor for the formulated URL policy
• Responsible for the production, development and internal promotion of a global analytics product named SEMToolkit that brought in the creation of the current performance-driven analytics infrastructure, with Google Tag Manager as the centrepiece.
• Conduct web performance and SEO technical audits for a variety of country and project websites within the British Council network.
• Lead consultancy and support on Search marketing for an international roll-out of over 160 websites across the network. Responsible for Quality Assurance of the effective integration of SEO in the global Website Delivery Project: international keyword targetting, url writing, content and platform optimisation and global training projects.
• Training and development of teams of SEO champions across the organisation, from tactical marketing to strategic SEO training both online and face to face during regional, global and local training events.
• Relationship building with a diverse range of stakeholders at corporate inhouse level, outsourced work from external suppliers and enterprise level digital marketing tools and software solution vendors
British Council France
SEO Manager
I pioneered SEO and search marketing within the organisation. An initial pilot project took me to achieve 150% increase in traffic in only 4 months, followed by 500% overall traffic increase within a two year period. I became responsible for managing and developing the British Council's online presence both in France and Switzerland leading in-house small business unit teams onto achieving their SEO goals. In the last three years of this SEO role I provided search marketing consultancy and strategic direction for various regional and global initiatives for both commercial and Grant-funded projects within the organisation.
British Council France
E-marketing Manager
Responsible for coordinating, developing and promoting the Online Marketing strategy for the organisation in the French market.
British Council, UK
Project Manager/Intranet developer
Experienced working as a Project Manager managing and delivering professional visits and projects of key significance to the British Council. During this time I consolidated my knowledge as an Intranet developer and online content coordinator delivering user centric Web design and standards compliant Intranet development.
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