Description

Marketing and Communications Manager with 10 years of international experience across various industries and companies (McDonald’s, Nestlé, L'Oréal, Lenovo, Qatar Airways Group). Proven expertise in strategic marketing, brand communications, stakeholder management and leading multinational teams, excelling in dynamic environments. Led initiatives that achieved a 287% year-on-year increase in transit tours and a 150% growth in social media followers. Looking to contribute to innovative marketing initiatives and deliver impactful results in a dynamic, global environment.

Langues

Anglais
Capacité professionnelle complète
Français
Capacité professionnelle limitée
Russe
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

DISCOVER QATAR, DMC OF QATAR AIRWAYS
Marketing Manager
VOYAGE & TOURISME
août 2021 - août 2024 (3 ans)
Doha, Qatar
• Launched the high-profile product - the Whale Sharks of Qatar - in collaboration with key stakeholders, resulting in around 500 customers experiencing whale sharks in Qatar in the 2022 season. B2C Marketing,

• Played a key role in shaping the brand and growing brand awareness of Qatar Airways's Destination Management Company, Discover Qatar, in the B2C market by crafting internal and external brand communications and content strategy and delivering according to it.
• Owned marketing strategy and plan for Discover Qatar products and services (including budget, employee special offers, content strategy and influencers). Achieved growth across various metrics, including a 3x increase in the newsletter database and a significant rise in social media followers (Instagram +150% Aug'24 vs Aug'21; FB +23%).
• Built an internal marketing and communications strategy to keep Qatar Airways's Group employees informed of Discover Qatar's products and to drive sales. As a result, 13K employees and their friends experienced Discover Qatar tours in 2022 - Aug 2024.
• Formulated a Transit Tours strategy and executed it together with stakeholders, including Qatar Airways, Hamad International Airport and Qatar Tourism, resulting in a 287% increase YOY 2023 vs 2022 and an 18% increase in total transit tours in Apr-Jul 2024 vs Apr-Jul 2023.
• Orchestrated Discover Qatar Transit Desk rebrand ensuring that new branding is consistent and aligned with guidelines and eye-catching.
• Supported the sales teams with customised marketing collateral for B2B events and meetings (brochures, video and photo content, flyers, table tents, presentations and decks), ensuring consistent messaging and application of the brand identity.
• Developed and executed B2B newsletters and content marketing campaigns that promoted product features and commercial initiatives, supporting both sales and marketing objectives.
Email marketing Marketing Strategy Marketing Internal communication Content marketing
Paradox Events and Marketing
Marketing Project Manager
RÉSEAUX SOCIAUX
mars 2021 - mai 2021 (2 mois)
Doha, Qatar
Team Leadership
• Led marketing, social media and creative teams to deliver strategies and campaigns for local businesses according to their business objectives and up to date with industry and market. Facilitated teams' brainstorms to navigate the discussion and find the best approach.
• Managed teams' timelines and workload to execute the projects both timely and effectively. Marketing Strategy & Social Media
• Oversaw all strategies to ensure that the most effective social media channels and approaches are included and that non-digital media are introduced to the client.
• Reviewed clients' owned channels metrics, provided competitor's analyses, and worked on the digital and non-digital strategies, including out-of-home, shopping malls advertising, influencers, target ads, print.
Social media Marketing Strategy Content marketing Instagram Marketing
Publicis Media Groupe
Strategy Media Manager
MODE & COSMÉTIQUES
juin 2018 - juin 2019 (1 an)
Paris, France
Projectmanagement& cross-functional collaboration
• Led global precision audience digital project for L'Oréal with the involvement of 4 different markets (2 European, 1 Asian, 1 LATAM). The project's success led to an invitation to replicate it for another L'Oréal brand.
• Facilitated and automated process of global report preparation and submission by designing global digital templates in cooperation with IT and digital team within the tight deadline. Media and Digital Strategy
• Created a strategic approach for the L'Oréal digital project and translated it into the plan actionable by the markets.
• Developed the first solid Media Strategy for Lenovo in six European markets using data analysis.
Strategic planning Media Social media Google Analytics Facebook Marketing

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Master’s Degree
LOMONOSOV MOSCOW STATE UNIVERSITY, School of public administration and management
2011
Qatar National Tourism Council, Doha
2020

Darya Lepikhina

Marketing Manager

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