À propos de Daphné
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Italien
Bilingue ou natif
Espagnol
Capacité professionnelle complète
Expériences
- CAZABATCHIEF BRAND OFFICERMODE & COSMÉTIQUESjanvier 2023 - Aujourd'hui (3 ans et 5 mois)Paris, France
- Directed the 360° relaunch of the iconic luxury footwear brand
- Oversaw global brand, marketing, PR, digital, operations, merchandising & full P&L
- Defined brand platform, identity, and go-to-market strategy
- Led end-to-end development of 3 collections, from design to production and logistics
- Launched e-commerce, opened a 6-month Paris pop-up, and secured a corner at Printemps Haussmann
- Secured 3 premium wholesale accounts
- BANG & OLUFSENHEAD OF MARKETING & PR FRANCELUXEjanvier 2021 - janvier 2023 (2 ans)Led brand visibility and cultural relevance strategy for the French market, reinforcing B&O's luxury positioning through high-impact activations.
- Managed full-year marketing budget, aligning investments with brand growth
- Developed strategic partnerships across design, music, fashion, and luxury sectors
- Directed two immersive pop-up stores during Paris Design Week and led F1 marketing plan for Monaco GP
- Managed PR agency pitch and orchestrated influence & media events
- Secured long-term partnership with La Salle Pleyel in Paris and launched a branded podcast
- Rolled out franchisee marketing plans nationwide and launched the B&O Golf Tour
- THELIOS, LVMHGLOBAL SENIOR BRAND MANAGERMODE & COSMÉTIQUESjanvier 2017 - janvier 2021 (4 ans)Paris, France
- Defined and executed end-to-end brand and product strategy for eyewear collections of LVMH Maisons
- Aligned creative direction, merchandising, and go-to-market plans to ensure cohesive brand storytelling
- Oversaw the product lifecycle from concept to launch, ensuring brand consistency and commercial success
- Led a team of 3 and coordinated cross-functional stakeholders across design, development, and marketing
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Formations
- MBA in EntrepreneurshipEGADE / TEC DE MONTERREY, MEXICO2017Latin American Track Double Diploma
- Master in Strategy & Management of International BusinessESSEC BUSINESS SCHOOL, PARIS2016