Cyril Serhrouchni

marketing, e-commerce & projets

Peut se déplacer à Paris

  • 48.8546
  • 2.3477
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Cyril.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Cyril.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour

Vérifications

  • E-mail vérifié

Langues

Compétences (7)

Cyril en quelques mots

Currently interim manager – available starting November for new missions or opportunities.

10+ years experience in driving digital marketing, e-commerce and product strategies, in companies ranging from start-ups to multinationals : pixmania, asos, rue du commerce, oney bank, credit agricole, qobuz...

A digital track record with significative achievements in developing strategic marketing plans, increasing traffic, managing user experience and loyalty, driving sales, managing teams, improving return-on-investment and managing budgets.

Highlights & Areas
. Early employee at Pixmania : co-founder & deputy director of the digital marketing department.
. Digital marketing campaigns, product management & consultancy for premium brands : Retail, Music, Fashion, Luxury, Banking / Fintech…

Specialties & Skills
. Digital marketing / traffic : search marketing (SEA & SEO), affiliate marketing, shopbot, lead acquisition, display, RTB / AdExchange, SMO, e-mailing
. Product management : features & usability, project management, user experience, A/B Testing, e-merchandising & content production
. E-commerce : carrier & customer care management, new service

Expériences

Independent digital marketing consultant

E-commerce

Independent digital marketing consultant

avril 2016 - Aujourd'hui

Run consultancy services for SME / large Enterprises, including digital marketing, project management and strategy.

Client highlights :
. CREDIT AGRICOLE PAYMENT SERVICES
. ONEY BANK

Credit Agricole Payment Services - Groupe Crédit Agricole

Banque & assurances

Head of Marketing Projects & Digital

mai 2018 - Aujourd'hui

Interim management, currently leading major projects from concept to go-to-market in acceptance, debit / credit cards, data, digital and mobile app areas.
. Target scope : consumers to SME / large Entreprises
. Opportunity assessment & business planning
. Project management : compliance, risk, IT & customer journeys
. Team management

Product frameworks :
. Non-domestic credit card and wallet acceptance,
. Cross-border / multi-channel acquiring and acceptance solutions,
. Point of sale, mobile and digital checkout solutions,
. Point of sale loyalty solution,
. New feature development of « Ma Carte CA»,
. Biometric authentication solution
. X-Pay set-up

Oney Bank - BPCE

Banque & assurances

Head Of Marketing, digital banking

novembre 2016 - mai 2017

Corporate mission, I defined the marketing framework of a brand new neobank project, which will be released soon in Europe,
. Co-built the original concept, feature roadmap and UX
. Outlined Oney customer relationship, including onboarding, journeys and customer care
. Handled business plan & pricing policy framework

RUE DU COMMERCE.COM

E-commerce

Digital Marketing Director

janvier 2015 - mars 2016

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