Cristy Sardar

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Strategy - Turning business objectives into a robust and effective marketing strategy to help the business achieve its goals. Demand Generation - Utilising a variety of tactics – ABM, paid social, webinars and email marketing to generate MQLs and drive pipeline growth. Content Marketing; oversee through our agency, the execution of a variety of content marketing Enhanced the organization's understanding of consumer needs and expectations through targeted analysis, providing a deeper view into market dynamics and trends. Marketing Automation - Ensuring marketing and sales activities are connected Analysis – Ensuring the track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth.

Developed and executed multi-channel marketing campaigns to enhance brand awareness and lead generation. Co-developed a two-year brand strategy, aligning marketing initiatives with business objectives. Conducted in-depth market research and brand performance analysis to inform data-driven decisions. Led a team of four content writers, optimizing content strategy and reducing website bounce rate by 40%. Designed and executed five email campaigns, achieving a 65% open rate and a 0.5% unsubscription rate. Created engaging content across blogs, social media, newsletters, and recovery emails, increasing user engagement. Built and maintained strong relationships with stakeholders to align marketing efforts with business goals. Provided regular performance reports, analyzing ROI and the effectiveness of marketing activities.

Increased brand awareness through the implementation of targeted social media campaigns also achieved €12k revenue through single newsletter. Developed the editorial calendar for the newsletter and social media, managing a weekly scheduling for klaviyo email marketing campaign. Managed mailings, marketing materials, and website content for 3 product launches. Designed and implemented multi-methodological studies (Qualitative, Quantitative, Social Listening) to gather actionable insights on brand performance.