Criss M.

• Connecting culinary talent, artists, and cultural institutions to meaningful projects and events, designing bespoke plant-based experiences where creativity, aesthetics, and responsibility meet.

• Managing a portfolio of 20+ collaborations across luxury brands, galleries, and creative industries (photographers, directors, AI artists, chefs), building strategic and editorial partnerships through prospecting, negotiation, and relationship management.

• Overseeing projects end-to-end, from concept and partner curation to contracts, logistics, and final delivery, ensuring creative and operational coherence throughout.

• Supporting clients with partnership strategy and handle digital communications, including social media, website updates, and bilingual newsletters.

• Strategic Partnerships: Development, negotiation, and activation of over 30 major international partnerships (bridging pop culture, fashion, and tech).

• Licensing & Co-branding: Structuring and rolling out complex licensing projects on a global scale (Europe, US, Asia).

• Cross-functional Leadership: Coordination of internal teams (Legal, Marketing, Communications) and management of high-value multi-partner contracts.

• Impact: Direct contribution to the institution’s international visibility and to the diversification of its revenue streams.

• Designed, curated, and coordinated exhibitions, exclusive launches, pop-up stores, and cultural events, selecting artists in line with brand image, storytelling, and meaningful narratives.

• Provided strategic support to brands and talents in the development of bespoke collaborations: visual direction, iconographic storytelling and engaging communication campaigns.