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Clément MeunierCM

Clément Meunier

Consultant Marketing | Growth, Product, Branding

300 €/jour
Lyon, FR
3-7 ans

Délai de réponse moyen : 1h

À propos de Clément

Recently acquired a new certification in growth, AI and digital marketing (SEO, SEA, Google Tag, Google Analytics, Growth Management, Landing Pages, Cold Emailing)

Also have 8 years of experience in branding, product marketing and project management going through:
- Product/Place/Promotion/Price Elaboration on more than 10 products (marketing budget from 50K to 4M€ over EMEA region)
Achievements in Europe: launched 4 big projects (4,000,000 sold units, 1 400 000 sold units, 600 000 sold units, 900 000 sold units) and many small and medium-sized projects (with 50K to 200K euros of marketing budget)
- Product and Market Researches: Market Studies, Marketing Recommandations, UX research, UI research, Playtests, Focus Groups, Quantitative/Qualitative Researches.


- Branding, Content, Marketing and Launch Strategies in International environments (EMEA, Asia, America) on big game projects (e.g. TEKKEN games)


- Coordinating Worldwide Teams (+30 product managers, and support teams e.g.: digital, web, channel marketing, sales, creative, agencies, partners, CRM, Press Relations, Packaging, etc)
Achievements in Europe: managed over 70 people across Europe (Community Leads, Product Managers, Press Relations Managers)


- Branding Identity and Creative/Stunt Ideas for Launch activations (WOW effect ideas, direct marketing, street marketing, growth hacking, etc)
Achievements in Europe: Managed over 200 assets (for ATL and BTL strategies) from low budgets to blockbusters budgets: keyarts, TV spots, digital stores banners, magazine covers, event wall designs, exhibitions statues, digital stores metadata, physical SKUs front/back covers, etc


- Presenting products at big exhibitions (+400K visitors along the show) - Presented products in front of EMEA journalists in 2018 and 2019.

#branding #product #marketing #strategies #communication #coordination #creative #contentstrategy #analytics #PAO #productlaunch #presentation #marketingresearches

  • Français

    Bilingue ou natif

  • Anglais

    Capacité professionnelle complète

Accepte de travailler sur site
Lyon (jusqu’à 50 km)

Expériences

  • Sons Mêlés - Music Association
    Co-Founder & DJ
    CULTURE
    décembre 2022 - Aujourd'hui (3 ans et 6 mois)
    Lyon, France
    - Producing DJ sets at events (festivals, private parties, opening ceremonies, etc)
    - Organising events (setting up soundsystems, recording/filming setups)
    - Creating promotional assets for social networks (posts, videos, snippets, banners, for Instagram/Facebook/Soundcloud and Youtube) on Adobe Premiere & Adobe Photoshop
    - Making Music (Ableton Live 11 software)
    - Sourcing clients to get produced during their events
    brand identity Production musicale
  • BANDAI NAMCO Entertainment Europe S.A.S.
    EMEA Product Manager
    JEUX VIDÉO & ANIMATION
    janvier 2018 - janvier 2024 (6 ans)
    7th Arr., Lyon, France
    Worked on the following different titles (Captain Tsubasa: Rise of New Champions, Code Vein, Ace Combat 7: Skies Unknown, Tekken 7 and its e-sport tour: Tekken World Tour 2019, Taiko no Tatsujin, Katamari Damacy, Namco Museum Arcade Pac, Gundam titles). Tasks =>Strategy definition and implementation:
    - Defining and carrying out the EMEA marketing strategy across EMEA territories
    - Coordinating main marketing key beats with the American and Asian teams, but also with different EMEA departments (PR, Digital, Community, CRM, Operations, Creative, Events, etc), throughout marketing campaigns. =>Project follow up and team coordination:
    - Ensuring the coordination of the project throughout internal teams (production, localization, printed materials, PR, CM, Digital, etc), local EMEA Product Managers, 1st and 3rd parties, licensors and other regions (America, Japan, etc).
    - Creating and managing the coordination tools (assets calendar, pre order follow up, office 365 suite...), to meet all Marketing & Communication milestones. =>Support and promotion:
    - Managing the marketing budget for each title, during the promotion, launch and post-launch phases.
    - Developing creative assets in cooperation with the developers, licensors and creative agencies, including keyart, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.. Coordinating and providing assets to more than 10 territories.
    - Elaborating EMEA Collector's Editions content (e.g. "The Strangereal Edition" for Ace Combat 7, "Bundle Edition" for Taiko no Tatsujin: Drum'n'Fun!)
    - Working closely with channel marketing teams to ensure some visibility with first parties and push our products on their network and media channels (newsletters, websites, social accounts, etc)
    - Presenting Ace Combat 7: Skies Unknown to the press at Gamescom 2018 and Code Vein at Gamescom 2019.
    International Marketing Product Marketing marketing opérationel product management Gestion de projet
  • Bandai Namco Entertainment
    Chef de Marque (Lead)
    JEUX VIDÉO & ANIMATION
    janvier 2022 - janvier 2024 (2 ans)
    Lyon, France
    Worked on the latest released TEKKEN 8, as EMEA Lead Product Manager.

    Tasks:

    =>Strategy definition and implementation:
    - Defining and carrying out the EMEA marketing strategy across EMEA territories (4M€ of Marketing Budget)
    - Coordinating main marketing key beats with the American and Asian teams, but also with different EMEA departments (PR, Digital, Community, CRM, Operations, Creative, Events, etc), throughout marketing campaigns.

    =>Project follow up and team coordination:
    - Ensuring the coordination of the project throughout internal teams (production, localization, printed materials, PR, CM, Digital, etc), local EMEA Product Managers, 1st and 3rd parties, licensors and other regions (America, Japan, etc).
    - Creating and managing the coordination tools (assets calendar, pre order follow up, office 365 suite...), to meet all Marketing & Communication milestones.

    =>Support and promotion:
    - Managing the marketing budget for each title, during the promotion, launch and post-launch phases.
    - Developing creative assets in cooperation with the developers, licensors and creative agencies, including keyart, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.. Coordinating and providing assets to more than 10 territories.
    - Sourcing sponsors, brands, products to partner with: sponsorship, partnership, celebrities management (e.g. Vincent Cassel)
    - Elaborating EMEA Collector's Editions content (e.g. "The Strangereal Edition" for Ace Combat 7, "Bundle Edition" for Taiko no Tatsujin: Drum'n'Fun!)
    - Working closely with channel marketing teams to ensure some visibility with first parties and push our products on their network and media channels (newsletters, websites, social accounts, etc)
    - Presenting Ace Combat 7: Skies Unknown to the press at Gamescom 2018 and Code Vein at Gamescom 2019.
    product management marketing opérationel brand marketing International Marketing Product Marketing

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Formations

  • Master of Management
    KEDGE Business School
    2017
    Master in Management Grande École, General Management
  • Business management
    Coventry University
    2014
    Business management

Certifications

  • Growth Marketing & IA - Créer et exécuter une stratégie d'acquisition digitale pour les start-up et PME.
    Mantra (ex-GrowthMakers)
    2025
    https://www.francecompetences.fr/recherche/rs/6479/
    Google Ads Google Analytics 4 Cold Emailing Growth marketing Growth hacking Google Tag Manager SEM Création de landing page Stratégie SEO SEA

Compétences (50)

Catégories