Clement B.

Graduation project for the "Expert in Neuromarketing" certification. The mission involved designing the neuromarketing audit offer and building the full infrastructure for the technical and commercial launch of the agency.

Deliverables:

Setup of the legal structure, accounting systems, and management frameworks.

Deployment of the technical stack: CRM, marketing automation, social media channels, and official website.

Outcome: A fully operational agency with a concrete market offer and a scalable, automated infrastructure for sales and delivery.

Worked with a luxury micro-creator to resolve a conversion bottleneck. Despite high-quality communication assets, customers struggled to understand the brand's value. I made the "what to say" to trigger decision.

Results: A complete website overhaul and a 2.6x increase in sales within the first month.

Deliverables:

1. Market Analysis & Customer Insights (Email Campaign)

Decoding the behavioral levers required to retain prospects and activate sales.

2. Strategic Brand Positioning

Selection of psychological triggers and core messaging to align with the "System 1" brain.

3. Promise & Trust Architecture

Defining the brand promise and the specific trust-building elements needed throughout the customer journey.

4. Brand Storytelling

Crafting a narrative that reflects the brand’s history and market position (Full "About Us" section).

Non-Profit Organization: Full Website & Digital Ecosystem

Deliverables: