Description

Marketing and innovation expert with an entrepreneurial mindset, in-depth innovation experience and a proven track record in delivering compelling results in competitive markets for FMCG companies; whilst leading global, cross-functional and diverse teams

Inspiring leader with a strong commercial acumen, consistently converting marketing activities into P&L bottom line results

20-years experience in Strategy, Brand Management and innovation working on the full portfolio & communications mix of iconic brands (Kronenbourg, Grimbergen, Stabilo, Joker), from strategy to execution.

4 different categories : water, beer, fruit juices & dilutes, stationary

Achieved breakthrough innovation developments of which Tourtel Twist, K-by-Kronenbourg and Kronenbourg Tigre Bock

Excellent interpersonal skills. Highly motivated, enthusiastic and results driven

Native French speaker and fluent english

AREAS OF EXPERTISE:

Strategy and Brand Management:

- Brand strategy and positioning / repositioning

- Integrated communication (advertising, PR, digital)

- Marketing plans and P&L management

Innovation / NPD:

- Portfolio strategy and innovation pipeline

- Innovation Strategy

- Project management

International Marketing:

- Cross functional team leadership and matrix organisations

- Global responsibilities (Europe)

Contact :

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Danone
Global Water Category Lead
avril 2022 - Aujourd'hui (4 ans et 2 mois)

- Short term assignment
- Develop strategic frameworks and tools to help unlocking growth into local markets.
- Analysis of large international consumer datasets (quant & qual) to generate insights on markets, trends, competition and consumers to inform business strategies
Innocent Drinks
Global Head of brand
mai 2020 - octobre 2021 (1 an et 5 mois)
Paris, France

- Short term assignment
- Build the 5-years Brand Strategy for Europe: portfolio & brand architecture – global team management
- Direct report to the European Marketing Director; Member of the Marketing Leadership Team.
BRITVIC PLC
Global Category Lead
novembre 2018 - janvier 2020 (1 an et 2 mois)
London, UK
Responsible for the Global Flavor Concentrate Category strategy and Innovation Pipeline - UK, Ireland, France & Brazil. Built the 5-years global innovation pipeline for the regions