Christian Kunz

Startup advisor and innovation strategist with 8 years at Plug and Play Tech Center, where I launched and led operations in France and Switzerland and worked closely with both high-growth startups and corporate executives across multiple industries.

During this time, I designed and managed innovation and acceleration programs in sectors including Retail, Fashion, Sustainability, Sports, Industry 4.0, and Web3. I supported leading corporations in developing their innovation strategies and startup partnerships, while also working closely with startups to help them refine their positioning and scale their opportunities.

Through this experience, I developed a strong focus on bridging the gap between technical innovation and market adoption, helping both startups and organizations translate emerging technologies into clear business opportunities.

Today, through CEK Innovation, I support startups and innovation-driven organizations with strategy, positioning, and collaboration.

For startups, I help founders turn strong technologies into clear commercial strategies and investor-ready narratives.

My work with startups typically includes:

• Commercial strategy and market positioning

• Go-to-market and partnership strategy

• Investor deck development and fundraising preparation

• Strategic narrative for complex or deep-tech products

For corporates and innovation teams, I support the development of effective innovation programs and structured collaboration with startups.

My work with corporates typically includes:

• Corporate innovation and venture engagement strategy

• Startup scouting and ecosystem engagement

• Design and management of startup acceleration or innovation programs

• Structuring partnerships between corporates and startups

Having worked extensively on both sides of the startup ecosystem, I bring a practical understanding of how to align technology, strategy, and market opportunity to help ventures grow and organizations innovate more effectively.