À propos de Chloé
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Italien
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Chinois
Notions
Allemand
Notions
Expériences
- Gucci Beauty (Coty)Global Product manager (Gifting and Animations)LUXEjanvier 2024 - Aujourd'hui (2 ans et 5 mois)Paris, France
- Deployment of Global Cross-category Brand Animations (Mother’s Day, Holidays, CNY...), aligned with the product innovation plan, brand vision, and omnichannel environment.
- Implementation of 360° Global Animation activations, ensuring ROI and international consistency from the creative concept to the deployment of touchpoints:
- Preparation of photoshoots (offline & online), post-production follow-up- Development of in-store and retailtainment guidelines- Coordination of digital activations, PR, online CRM, and training tools- Development of gifting elements (giftsets, wrapping, GWP)- Deployment of 360° Regional Animation plans (CNY, 520, 618, CVD, D11): same execution logic as Global Animations, but adapted to local relevance and specificities such as social media amplification (livestreaming, JD/Tmall visibility) and the local media plan (OOH, WeChat ads).
- Gifting development management:
- Market research, creative briefs, integration of sustainability considerations- Building the gifting menu: supporting P&L analysis to deliver a profitable campaign while respecting and adapting to the needs and specificities of different regions (Travel Retail, US exclusive offers, and retailers)- Developing Design Manual, artworks, monitoring prototypes, and ensuring quality and compliance- Designing presentations and toolkits for various markets- Developing corporate wrapping, GWP and service menus across all channels: from the creative brief to market launch (benchmarking, prototypes, validations, etc.), while maintaining brand identity.
- Competitive analysis and strategic monitoring: trends in fragrance, beauty, gifting, packaging innovation, and in-depth competitive analysis to guide product decisions, pricing and activation strategies.
- Management of an intern.
- Christian LouboutinE-commerce photo studio coordination assistantLUXEjuillet 2023 - décembre 2023 (6 mois)Paris, FrancePreparation of packshots:- Management of the shooting file: color codes, conformity...- Verification of prototype conformity with the product team- Verification with photographers of the feasibility of retouching- Development of shooting guidelines for each product category- Help on the set: products’ styling, ensure follow-up of shooting guidelines- Preparation for shootings portés: selection of products to shoot
- Arts Student Office (BDA Skema)PresidentARTS & ARTISANATnovembre 2020 - décembre 2021 (1 an et 1 mois)FrancePresident of the SKEMA Paris Arts Office from 2020 to 2021:- Led the organization of creative projects and large-scale artistic events: exhibitions, fashion show, talents' contest, etc.- Supervised and coordinated a team of 10+ members: delegation of tasks, motivation- Managed the annual budget: allocation of resources, monitoring of expenses, and negotiation with suppliers and partners- Oversaw external communication: creation of visual assets, social media strategy, and partnerships with local artists and sponsors- Handled internal communication: regular updates to team members, event planning meetings, and alignment with the student association's board
Recommandations
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- CPGE hypokhâgne-khâgne A/LSainte-Marie de Neuilly2020CPGE hypokhâgne-khâgne A/L
- Double-degree in Luxury, Fashion and Made in ItalySKEMA x LUISS GUICO CARLI (Rome, Italie)2022