À propos de Charlotte
Digital Marketing & Brand Strategy Expert | 9+ Years in Luxury & Hospitality
Key Competencies:
- Strategic Brand Development: I have shaped and deployed brand platforms for global luxury brands, working on everything from visual identity to product launches, ensuring alignment across all channels.
- Digital Transformation: I have led the digital strategy and transformation of multiple brands, from hospitality to high fashion, overseeing omnichannel campaigns, website redesigns, and social media rebranding.
- Cross-functional Leadership: Experienced in coordinating internal and external teams worldwide, including creative, commercial, supply chain, technical, and marketing partners, to deliver on-time, high-impact campaigns.
- Data & Analytics: With a background in digital analytics at CHANEL, I bring a data-driven approach to every project, ensuring insights are used effectively to optimize performance and drive measurable growth.
Notable Achievements:
- Managed the global brand strategy and visual identity for Hermès, contributing to the brand’s strong market positioning and successful product launches.
- Oversaw the digital transformation of nine luxury hotels for Michel Reybier Hospitality, from website development to social media rebranding.
- Led multichannel strategic thinking for Nespresso and Champagne Bollinger at WPP, including CRM strategies and performance-driven content production.
- Played a pivotal role in CHANEL’s digital evolution, ensuring high-quality analytics and data processes across their fashion platforms.
I am passionate about creating compelling brand stories that resonate with audiences while leveraging data to drive decisions. My mission is to help brands achieve their full potential in today’s digital-first landscape.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Grec
Notions
Italien
Notions
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- CHANEL✦ DIGITAL PLATFORMS TEAM LEAD | Fashion DivisionLUXEavril 2024 - Aujourd'hui (2 ans et 2 mois)Paris, FranceAs Digital Platforms Team Lead, I act as a bridge between business objectives and technology execution, ensuring that digital platforms support growth, innovation, and customer satisfaction while managing both people and processes effectively.
- CHANEL✦ DIGITAL PLATFORMS PROJECT LEAD | Fashion DivisionLUXEmai 2022 - avril 2024 (1 an et 11 mois)Paris, FranceIntegrated into the Digital department, within Strategic Communication, in a context of business growth and transformation of the Fashion Division, reporting to the Analytics & Digital Impact Manager, I am in charge of ensuring the existence and monitoring of qualitative data on the various fashion digital platforms.• Be a privileged interlocutor on the subjects of tagging plan and Analytics reporting• Carry out the Analytics planning (constant and close collaboration with the publishing, project management, functional and technical PO teams)• Ensure the existence, quality and maintenance of analytics data on APPs and WEB platforms• Optimize continuously analytical processes (recovery of business needs, contribution, development, verifications, bug fixing)• Collaborate closely with the other part of the team responsible for carrying out recurring or exploratory analyzes of digital experiences, and drawing impactful insights for the businesses/markets
- CHANEL✦ DIGITAL PLATFORMS PROJECT MANAGER | Fashion DivisionLUXEoctobre 2021 - mai 2022 (7 mois)Paris, FranceFashion is the original activity of the Brand: two Haute Couture collections, six seasonal Ready-to-Wear and accessories collections and two sportswear and lifestyle-inspired capsule collections - Coco Beach and Coco Neige.• In direct contact with many internal interlocutors (Communication, Media, CRM, Fashion Manufactures, IT, Markets...)• Interact with different service providers and agencies• Manage the Analytics planning: ensure that the planning is carried out properly, in coordination with the other business lines, in order to communicate to the team the different deadlines for each project• Coordinate editorial and product uploads: in charge of monitoring uploads for all projects (takinginitial brief, contribution, recipe on the different environments) related to collections and events• Follow-up bugs: creation and coordination of corrective tickets and evolutions on the various digital Fashion platforms• Verify the correct feedback of the data in the analysis tool (Google Analytics)• Coordinate the tracking of all campaigns: ensure the consistency of the links tracked between the different media and campaigns
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Formations
- Master, Programme Grande Ecole, Digital BusinessPSB Paris School of Business2018Master, Programme Grande Ecole, Digital Business
- Master of Business Administration (MBA), Luxury Brand Marketing and International ManagementSup de Luxe2017Master of Business Administration (MBA), Luxury Brand Marketing and International Management