Description

User Acquisition expert, available for short missions : consulting or UA campaigns setup

If you need help launching marketing campaigns for your app or mobile game, and don't know where to start, or if you want to scale your UA activity, boost your app or game's visibility, you can contact me.

6 years of experience with important gaming actors (Voodoo, Gameloft, Ubisoft, Original)

Managed budgets up to 3M$/month

Langues

Anglais
Bilingue ou natif
Espagnol
Notions
Français
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Original Games
User Acquisition Director
JEUX VIDÉO & ANIMATION
août 2024 - décembre 2025 (1 an et 4 mois)
Lisbon, Portugal
Growth and marketing leadership on portfolio of 5 mobile games worldwide
Management of 2 UA Managers, collaboration and coaching of creative, product, data teams
Ownership of monthly marketing budget $1–1.5M (acquisition & performance media)
Definition of ROI/payback strategies, performance reporting, creative pipeline structuring
Main game scaling after my arrival: spend x2 (600k to 1.2M$/month) with 100% ROI
Gameloft
User Acquisition Manager
JEUX VIDÉO & ANIMATION
janvier 2023 - août 2024 (1 an et 7 mois)
Paris, France
Games: Asphalt 9: Legends/Disney Speedstorm (Mobile PC Console)
Design and execution of performance-driven marketing strategies
Multi-networks management: Meta, Google Ads, YouTube, TikTok, etc.
Built creative pipelines, testing frameworks, automation processes
VOODOO
User Acquisition Manager
JEUX VIDÉO & ANIMATION
novembre 2021 - janvier 2023 (1 an et 2 mois)
Paris, France
UA portfolio of hypercasual and hybrid mobile games (54 live/scaled games total)
Global launch campaigns management for hit games (hyper casual, casual & NFT-based) across 100+ countries
Budget and bids optimization on SDK networks (AppLovin, Mintegral, ironSource, Unity, Vungle) and social platforms (TikTok, Facebook, Instagram, Snapchat, Google)
Performance monitoring, scaling and creative optimization