Carlos Santana

Mission: EUCAN People Transformation Project Lead - Pilot the appropriation of next gen customer Experience capabilities for key roles all around eucan. Participate to the elaboration of the new Brand Plan Template & process for the EUCAN region. Lead the strategy of the Next Generation Customer Experience for the French Affiliate Communicate a clear vision of our Engagement Strategy Lead, motivate, coach and orientate a team of 4 members (Omnichannel Managers) Elaborate the right Omnichannel Strategies for our prior products by an intelligent segmentation (personae) and the personalization of our content Identify the tools that will support our digital transformation Gather the right data to improve our campaigns Develop the internal Engagement Plan, in order to acculturate our colleagues Define the Web & Social Media external Engagement Plan Lead the internal GenAI adoption through reliable use cases and training Establish the vision and roadmap of our digital strategy - Websites and pull media

Responsible for creating and executing tomorrow's engagement strategy.

Implementation and management of projects related to digital technology development, change management, and performance monitoring (KPIs).

Budget optimization and monitoring.

Management of a direct team and cross-functional teams.

Active participation with the region (Europe and Canada) to share best practices and engage in pilot projects.

Teacher on the subject "succeed an Omnichannel Pharmaceutical Campaign", for the students of the specialized Master of Pharmaceutical Marketing of the prestigious University of Paris-Saclay.