Barbara Maison

Creating innovative roadmaps by leveraging consumer insights, market trends, and navigating regulatory frameworks to deliver impactful, compliant solutions.

Delivering customized marketing strategies that align with business goals, ensuring smooth coordination across channels and teams to achieve impactful results.

Provide complete branding and communication solutions that engage your audience and build connections across all platforms.

Managing the Global No. 1 female hair removal portfolio. Define the portfolio business strategy (where to play and how to win). Ensure excellence in strategy execution for all touch-points in all the markets. Strengthen the product proposal working closely with the business on the category management. Establish the brand positioning. Manage the A&P budget. Align the business and market requests to create disruptive advertising campaign (TVC, social and digital).

Explore business opportunities in new and existing value spaces in the grooming & beauty domain. Investigate new concepts and business models. Define the problem-solution fit and evaluate its alignment with the business strategy and the relevant trends in the market. Assess the value of new product and technology developments and their scaling potential Lead a cross-functional team by setting out a lean validation plan, following the VPC, NBX and lean start-up methodologies. Connect and build a relationship with potential partners. Report out to the venture portfolio board, justifying further exploration and funding.