À propos de Aurélia
## Fortes compétences techniques / Obsession pour la data / Business mindset ##
J’ai commencé comme développeuse freelance puis je me suis formée à l’UX design. Pendant 10 ans j’ai accompagné des grands groupes, des startups, des médias, des musées et des institutions publiques dans la conception et l'optimisation de leurs dispositifs digitaux.
Après avoir co-fondé deux startups dans l’univers de l’enfance, j’ai rejoins l’équipe de Popote aux cotés de la CEO au lancement du projet, jusqu'au 1er million en ligne et à une conversion de prés de 9%.
Je rejoins ensuite Chilowé pendant 1 an pour les accompagner dans leur changement de modèle : du pur média au média + agence de voyage.
En 2022 j'ai rejoins CIDS France : producteur - fabriquant - distributeur - editeur dans l'univers du Cannabis légal en tant que Head of growth.
Depuis avril 2023 j'interviens comme Product Manager chez Tudigo.co.
Le growth hacking me permet d’utiliser de façon optimal mes compétences marketing, business, analytiques, technologiques et créatives.
Domaines de compétence :
• CRO (conversion rate optimization)
• Growth Hacking / Marketing
• Conversion - Rétention - Refferal
• Marketing de performance
• Product management
• Nurturing programmes
• Analyse et optimisation User centric
• Ux Design
• Data analysis / ROI
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- TUDIGOProduct Manager - Conversion rate optimization orientedBANQUE & ASSURANCESavril 2023 - Aujourd'hui (3 ans et 2 mois)
- CIDS FRANCEHead of GrowthAGROALIMENTAIREjuin 2022 - mars 2023 (10 mois)47200 Marmande, FranceCids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.
- I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.
- Data analysis: definition, measure, and analysis of OKRs. Automated reporting
- Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.
- Total overhaul of the sites to create a single, highly optimized B2C Eshop.
- Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.
- Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.
- Recruitment and team management
- Total overhaul of B2B site
- Implementation of B2B lead capture processes
👉 Conversion rate: 8%.👉 Retention rate : 35.5% - ChilowéHead of GrowthVOYAGE & TOURISMEjanvier 2021 - mai 2022 (1 an et 4 mois)Paris, FranceFounded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.
- Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.
- Data analysis: definition, measure, and analysis of OKRs. Automated reporting.
- Set up tracking for Meta business manager, and for monitoring and statistics tools.
- Product management: e-commerce website. Ux-design. Landing pages creation.
- Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.
- Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization.
👉 Customer acquisition cost 8% of the Average cart value👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)👉 +38% turnover in year n+1
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Formations
- 6-Week Growth Marketing Immersive, Growth HackingGrowth Tribe Academy20206-Week Growth Marketing Immersive, Growth Hacking
- Engineer - Information Architecture, Engineer, Computer science / IT, Engineer, Computer science / ITIMAC (Paris II)2002Engineer - Information Architecture, Engineer, Computer science / IT, Engineer, Computer science / IT