Description

After years in Brand Marketing in two FMCG companies (Danone & Bel) in the UK, and an exciting experience within a start up, I'm now freelancing to help ambitious companies reach their business goals with powerful Marketing levers.

My super power is to drive positive transformations through creative & strategic thinking, best in class execution and great team work.

I am a creative, result-led, passionate Marketer and I always deliver the work with a high level of quality, and lots of positive energy.

I'm used to working with media, digital, PR and creative agencies and to delivering fast in high-pressure environments.

I can help with various types of missions/projects:

- Brand/Marketing Strategy

- Branding

- Photoshoot ideation/styling/prop sourcing

- Comms, digital strategy, marketing campaigns...

- Project Management

- Turning your Powerpoint presentations into powerful and impactful storytelling

- Innovation

- Profitability/P&L optimisation

- Trade Marketing strategy & assets

After my last job as an employee (at MiiRO), I extended my maternity leave to experience motherhood in a more normal world (#covidbaby!) for a short while.

During this time I decided to train as a Life Coach to continue to drive positive transformations, this time with people’s mindsets, and I have loved every bit of it. This also enabled me to strengthen my leadership skills and it nourished my growth mindset and self awareness.

I look forward to chatting about how we could tackle your current and future challenges together!

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Londres (jusqu’à 15 km), Sevenoaks (jusqu’à 10 km), Croydon (jusqu’à 10 km)

MiiRO
Marketing Manager
COMMERCE DE DÉTAIL
octobre 2018 - juin 2021 (2 ans et 7 mois)
Londres, Royaume-Uni
Having started my career in Multinationals, I decided to challenge myself and join MiiRO, which was at the exact opposite of what I’d known until then: a one-year-old start up already creating a lot of noise in the health & wellness food market.

My main missions & achievements:
- Managed a team of 3 (Trade Marketing & Events Exec, Social Media Manager, Marketing Trainee)
- Worked together with the founders on the launch of a new brand identity, with a brand new website, comms platform and packaging design
- Marketing Strategy: Targeting, Positioning, Comms strategy, Digital Strategy
- NPD market launch, including sales pitches to buyers
- Overviewed the digital strategy & comms, including influencers. Developed Marketing campaigns on social & in store
- Content Marketing (responsible for creating all of the brand content, incl ideation, organisation, selection of props and styling for photoshoots)
- Consumer & Customer events, Trade Marketing, Sampling Strategy & Partnerships

https://miiro.co
Danone Produits Frais (France)
Senior Brand Manager evian & Badoit
AGROALIMENTAIRE
août 2017 - avril 2018 (8 mois)
Londres, Royaume-Uni
Reported into the Brand Marketing Manager
Management of 2 direct reports (Brand Manager & Marketing Assistant)

• Created and presented an inspiring, integrated brief for Wimbledon 2018 to all agencies, challenging & engaging all stakeholders, including the Wimbledon team & the Global team, resulting in strong activation plans that were for the first time integrated with the global comms
• Developed a profitable 3-year strategic plan for evian in the UK, working closely with the Finance & Sales teams on complex P&L scenarios, taking into consideration global & local constraints
• Led the launch of the 2019 brand planning process, leading a cross-functional team
• Supported the Marketing Manager with the UK launch of the brand’s global sustainability mission & commitment
• Led cross-functional and global projects
• Line managed & coached a team of two talented individuals to build strong influencer plans, launch Badoit flavoured, deliver breakthrough & innovative Wimbledon packaging…

Key achievements include:
• Increased brand preference (main Marketing objective) beyond target from 42% to 57%, contributing to higher Net Sales per liter
Brand Planning Marketing Campaigns Marketing Strategic Thinking Brand equity
Danone Produits Frais (France)
Brand Manager evian
AGROALIMENTAIRE
février 2017 - août 2017 (6 mois)
London, Royaume-Uni
• Developed & executed the 2017 Wimbledon campaign (Outdoor, Digital, Influencers, Shopper), with the innovative production of a Live show broadcasted from the heart of Wimbledon on social media.
• Launched the global 2017 Live young campaign in the UK
• Led the 2018 business planning process with a cross functional team, developing strong commercial & brand plans

Main results:
• Delivered all Wimbledon digital campaign’s KPIs above target
Brand Planning Integrated Comms Marketing Campaigns Marketing ATL