Description

It was at a French Tech event in 2017 that I met Alessandra and Yetoe. That meeting was the catalyst for my entrepreneurial journey. When we launched our B2C start-up in 2018, I realised that even the best idea is worthless without flawless execution. That was the turning point: my true calling was Product Design.

🚀 My Approach of Product Design: Human-Centred Design + Vibe Coding

My methodology is built on the foundations of traditional Product Design (Discovery, Wireframing, User Testing). Once the strategy is validated, I blur the line between intention and execution through Vibe Coding.

Hybrid Workflow: I can integrate AI (Cursor, Claude Code) at every stage to transform a ‘high-fidelity’ vision into functional prototypes 10 times faster.

⚖️ AI at the service of people:

My background in Anthropology allows me to look beyond the screen and understand how people actually live with technology. I design AI tools that are inclusive by default and transparent by nature. For me, accessibility (A11Y) and ethics aren't just features—they are the foundation of user trust.

📈 Key Impacts

- The CEO Magazine: 0→1 transformation, boosting monthly active users (MAU) by 40%.

- Uyolo ESG: Creation of a B2B “trust engine” (Finance/Aerospace)

🛠️ Tech Stack

Design & Dev: Figma, Cursor, Claude Code (MCP), Google Stitch & AI Studio.

Infrastructure & Development: Supabase, Midjourney

I work with companies looking to integrate AI to create tangible value, without compromising user trust. Whether you want to speed up your delivery using Vibe Coding or build a high-impact product strategy, I’d be delighted to discuss your upcoming challenges.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Lille (jusqu’à 50 km)

The CEO Magazine
Senior Product Designer
PRESSE & MÉDIAS
juin 2022 - Aujourd'hui (4 ans)
Lille, France
The CEO Magazine is an iconic, global business media brand founded in 2006 that creates premium content for C-suite executives and entrepreneurs. Operating across major markets in Europe, the Americas, and Asia, it is renowned for its exclusive interviews with world-class leaders, elite corporate events (like the Executive of the Year Awards), and luxury lifestyle coverage.

My achievements at The CEO Magazine:

-> Led the 0-to-1 redesign of a legacy print brand into a mobile- first ecosystem for a premium reading experience for C-level executives, driving a 40% increase in MAU.

-> Reduced navigation depth by 40%, increasing average session duration by 22%.

-> Architected a Self-Service Flow using Figma + Cursor, reducing client onboarding time from days to minutes and cutting manual support tickets by 30%.
Figma B2B SaaS Vibe coding User Research Persona
Uyolo s.r.l.
Co-Founder & Product Designer
CONSEIL & AUDIT
février 2018 - Aujourd'hui (8 ans et 4 mois)
Italy
Uyolo S.r.l. is an innovative, women-led digital company that operates a subscription-based ESG (Environmental, Social, and Governance) Hub to help companies and investors integrate sustainability into their core business.

My achievements:

-> Architected a 0-to-1 self-service ESG engine, transforming complex B2B compliance into a frictionless journey that reduced sales-led onboarding by 50%.

-> Developped UX workflows for Finance & Aerospace achieving 100% data auditability for enterprise regulatory filings.

-> Designed a unified, modular framework that allowed non-technical users to manage high-density ESG reporting with a 90% adoption rate.
User Experience Design Figma AI Strategy & Agentic UX User Research B2B SaaS