Description

Full-stack digital marketer avec 8 années d'expérience. J'ai collaboré avec des entreprises telles que BMW , Audi , Sony , Mercedes Benz , Robert Walters , Thomas Sabo , JAG , Fisher and Paykel et L’Oréal. J'ai géré des budgets jusqu'à 3M/mois sur Google et YouTube. Facilitatrice , je suis à la fois « thinker » et « doer » avec un réel esprit d'équipe, pour accompagner les transformations digitales et le développement de l'activité online.

Langues

Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle complète
Français
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Body Catalyst
Digital Marketing Manager
SANTÉ & BIEN-ÊTRE
octobre 2018 - avril 2020 (1 an et 6 mois)
Direct and execute impactful marketing strategies, including:
• SEO and audience-led marketing content to drive engagement, reach and growth
• Website management (Wordpress)
• Creative ownership of the brand to produce appealing advertising and marketing campaigns on Facebook, Instagram, YouTube, Google, and Television
• PR, affiliate and influencer marketing
• Social media community management and chatbot
• Email and SMS automation, including the creation of engaging narrative
THOMAS SABO
Communications & Digital Executive
E-COMMERCE
juillet 2014 - août 2016 (2 ans et 2 mois)
Oberhausen, Allemagne
• Oversee the creation and implementation of the social media strategy for Facebook, Instagram, Twitter and Pinterest, including community management, content creation, celebrity and blogger seeding programs, digital advertising
• Responsible for E-commerce strategy and reaching sales target
• Copywriting for print and digital
• Optimise customer journey using analytics and A/B tests
• SEO optimisation and websites management
Robert Walters
Global Digital Marketing Executive
RESSOURCES HUMAINES
septembre 2016 - septembre 2018 (2 ans)
Cité de Londres, Royaume-Uni
Develop and execute marketing campaigns across all Robert Walters offices globally, to attract new business, assist the teams with their marketing requirements while continuously deepen relationships with existing clients and candidates.

Key Responsibilities include:
• Deliver digital marketing plans including SEO and social media strategies
• Manage and maintain the organisation's websites to increase domain authority
• Track and analyse website traffic flow and attain key performance indicators such as reducing the bounce rate, increasing dwell time or improving conversions
• Develop and maintain excellent relationships with internal and external stakeholders at Group level, candidates, clients, partners and suppliers
• Copywriting, content creation and development for thought leadership whitepapers, website articles and social media
• Regular reporting on the success of the marketing initiatives to measure the effectiveness of campaigns
• Input into and execution of both tactical and long-term strategic plans, both local and at a Group level
• Project manage the production of key marketing collateral, both online and offline, such as the annual Salary Survey, quarterly market updates, advertising, website, e-newsletters and special projects
• Take ownership of managing events for the business, ensuring that content opportunities are captured and the appropriate marketing materials are supplied to the business stakeholder
• Fix any errors or bugs in online content
• Creation of digital assets including online banner adverts, video content, email marketing campaigns
• Oversee pay per click (PPC) ad management for the ANZ region, the UK and the US
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing