À propos de Audrey
As a highly skilled translator, I possess native-level proficiency in both French and English, as they are my mother tongues. With a first-class honors degree with distinction in French studies from King's College, I have honed my linguistic expertise to an exceptional level. My experience in paid social and brand management for the French market has provided me with numerous opportunities to translate and craft engaging copy for e-commerce brands. I bring a meticulous approach, cultural sensitivity, and a passion for linguistic precision to every translation project I undertake.
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Espagnol
Notions
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- PhotoboxBrand ManagerE-COMMERCEseptembre 2022 - février 2023 (6 mois)& Audrey Laage• Spearheaded campaign management for the French market, devising and executing cross-channel campaigns while taking ownership of the brand marketing calendar, resulting in a localised, unified and potent marketing strategy.• Strategically allocated 7-figure yearly marketing budget for the French BU, driving impactful results.• Streamlined content development through creative briefs, collaborating with in-house and external teams, enhancing brand narrative across channels. Required understanding of various formats and best practices for digital and offline partnerships.• Transformed the paid and gifting influencer marketing channel by shifting the focus from simply building awareness to achieving a measurable ROl, leading to a remarkable 500% surge in return on investment.• Achieved a 40% increase in organic following for the @photoboxfr Instagram account, through successful social partnerships with brands highly relevant to our target audience and consistent posting.• Directed agency management for influencer, TV, digital PR, podcasts and onboarded TikTok as a new channel for the brand, driving brand visibility and growth.• Drove impactful brand response campaigns single-handedly across Facebook, Instagram, and YouTube, successfully enhancing brand visibility and audience engagement. Conducted creative tests to ensure the retention of the best performing and highest impact creatives, maximizing campaign effectiveness and driving superior results.• Launched and managed User-Generated Content (UGC) campaigns through TRIBE, significantly augmenting digital rights content across channels.
- PhotoboxPerformance ExecutiveE-COMMERCEoctobre 2020 - octobre 2021 (1 an)• Overlooked the direct response Paid Social and Paid Search sectors within the French business unit; instituted regular optimisations for Facebook/Instagram, Google Search and Shopping campaigns,resulting in ROMI enhancements while vigilantly tracking core KPIs.• Executed a systematic competitor tracking template, evaluating BVI, TOV, USPs, editor capabilities andseasonal campaigns to inform strategic improvements in our interface and editing studio.• Created an automated Excel reporting system consolidating three distinct data sets, driving enhancedunderstanding and monitoring of campaign performance with daily insightful reporting.• Collaborated seamlessly with the design team to produce engaging paid social carousel and video ads;implemented a creative testing framework on social media platforms for improved ad performance. Myrole extended from ideation to execution, participating actively in content shoots, including set dressing.
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