À propos de Aparna
Digital Marketing & E-commerce Specialist with experience across SaaS and tech environments. Previous experience workingd on website optimisation, CRM campaigns, analytics dashboards, and cross-functional digital projects, improving content performance and supporting sales pipelines.
With a Master’s in marketing and business management and experience working across Europe and the Middle East, I bring strong project coordination, stakeholder management, and a global mindset to every mission. I help teams turn data and customer insights into practical growth strategies.
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Allemand
Capacité professionnelle limitée
Arabe
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- UPSA [Pharmaceutical manufacturer]Global Digital and E-commerce Project Management AssistantE-COMMERCEseptembre 2025 - décembre 2025 (3 mois)Paris, France
- Supported multi-market website launches (Germany, UK, India, US), ensuring catalog readiness, content accuracy, and SEO alignment, reducing launch timelines by 25%.
- Managed and validated product-related content across multiple European markets, ensuring accuracy of descriptions, visuals, and technical information.
- Built and maintained performance dashboards (Excel) tracking Amazon marketplace KPIs across 5 EU markets, improving reporting efficiency by 30%.
- Coordinated cross-functional teams to align updates across 50+ digital product pages, ensuring consistency across channels.
- Amadeus [B2B Travel technology provider for hospitality]Marketing and Communications AssistantHÔTELLERIEjanvier 2024 - juin 2024 (5 mois)Nice, France
- Supported go-to-market for Amadeus Discover, an incubated SaaS product, coordinating content, sales collateral, and internal communications.
- Managed and optimized 15+ WordPress pages and produced 30+ SEO-aligned assets, improving engagement and demo-pitch effectiveness.
- Built KPI tracking dashboards and analyzed campaign performance, contributing to a 20% improvement in sales pitch success rates.
- Created marketing materials for trade shows, webinars, and sales outreach, supporting early customer acquisition efforts.
- Collaborated with product, sales, and marketing teams across regions to localize content and ensure consistent messaging.
- Actility SAE-commerce and Digital Marketing AssistantE-COMMERCEmai 2023 - novembre 2023 (6 mois)Paris, France
- Optimized and maintained 150+ product and content pages on a Magento-based e-commerce platform, ensuring accuracy of specifications, attributes, and product data.
- Coordinated product launches and campaign updates with marketing, sales, and tech teams using ClickUp, reducing update delays by 25%.
- Built KPI dashboards tracking traffic, conversion, and campaign ROI, enabling data-driven decisions on content and acquisition strategy.
- Conducted competitor benchmarking and market research to refine messaging and improve social media engagement.
- Streamlined customer communication workflows and FAQ content, improving response efficiency and customer satisfaction.
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Formations
- MSC Marketing ManagementEDHEC Business School2025Marketing Management with specialization in entertainment and hospitality. Core courses: Digital Marketing, CRM, Brand Management & Communication, International Marketing Strategy, Entertainment Marketing, Hospitality Marketing, Services Marketing
- Master in ManagementEDHEC Business School2023Master in Management with specialization in Business Management Core courses: Management of Information Systems, Strategic Management, Marketing Management, Business Development and Innovation, Salesforce, Operations & Project Management
Certifications
- Google AnalyticsGoogle2025