Description

En tant qu'analyste de données avec plus de 8 ans d'expérience, je suis capable de traduire des données complexes en informations claires qui améliorent l'engagement des clients, les ventes et la croissance de l'entreprise. Mon approche centrée sur les données et analytique a régulièrement stimulé les conversions et amélioré les KPI, offrant des résultats exceptionnels.

Avec une expertise profonde en marketing de performance, en automatisation, en suivi et en analyse multicanal, je possède une compréhension globale de l'exécution de campagnes marketing performantes à grande échelle.

Ayant travaillé à la fois en interne et en agence, j'offre une perspective globale qui permet aux entreprises de construire des stratégies de marketing de performance axées sur la science et l'ingénierie des données, leur permettant de surpasser leur concurrence et d'atteindre leurs objectifs souhaités.

Réalisations clés :

• Réduction du coût d'acquisition de 70% et augmentation du ROAS à près de 12 pour les clients de commerce électronique

• A aidé Specsavers à rebondir après la pandémie avec des ventes annuelles records. Le trafic organique représentait de loin la plus grande partie du chiffre d'affaires

• Conseillé EDF, l'Oréal, Mediapost et RATP sur les moyens optimaux d'utiliser les données et les techniques analytiques pour tirer le maximum de valeur de leurs campagnes de marketing numérique. Après avoir analysé les dépenses de campagnes, il a été constaté que près de 25% du budget était gaspillé en raison d'inefficacités.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Russe
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

We are Polymer.
Digital Marketing Analytics Manager
mars 2021 - octobre 2022 (1 an et 7 mois)
London, UK
WRP is a digital marketing agency specializing in data-driven, automation, and process-oriented frameworks for creating and executing omnichannel strategies. These strategies primarily focus on Paid Search, Social Media, Shopping, and SEO
• Engaged with account managers, executives, and senior management regarding data pipelines; this improved productivity KPIs by 35%
• Created and implemented a data warehouse using Google Cloud Platform for storing, processing, and analyzing data from weblogs, transactional systems, marketing platforms and other sources using a combination of SQL, Google Analytics API, and BigQuery to create data views to be used in Data Studio and Excel
• Worked with 17 clients to understand business needs and convert those needs into actionable reports using Data Studio and SQL queries in BigQuery. Saving 10 hours of manual work each week
• Analyzed data from hundreds of monthly campaigns and used outputs to guide marketing strategies; decreased the cost per acquisition (CPA) by 70% and pushed ROAS to just under 12 for e-commerce clients
• Improved SERP rankings for over 10 clients, achieving top rankings on Google for hundreds of competitive terms. On average, increased the number of keywords in the top 3 by 63%
• Successfully managed the proprietary technology platform, Polymetrics, helping WRP to scale best practices, automate thousands of predictable daily tasks, build superbly optimised shopping feeds, and provide easy-to-use cross-platform/integrated reports. Helping the PPC and Social teams increase their efficiency and vastly decrease operational costs
Manning Gottlieb OMD
Digital Marketing Analyst
février 2020 - mars 2021 (1 an et 1 mois)
London, UK
Manning Gottlieb OMD is a media agency that works with some of the UK's biggest brands
• Analyzed marketing data for Specsavers and used the outputs to guide marketing strategies, resulting in a 2x increase in conversions from organic search. Despite temporarily closing 2,500 stores during the pandemic, Specsavers rebounded with record annual sales, and organic traffic represented the most significant portion of the revenue
• Created Data Studio and Datorama dashboards to display marketing campaign effectiveness and 20+ other key metrics, which enhanced executive visibility into marketing operations by 50%
• Created user journey maps and developed a content evaluation framework using 12 data sources. By aligning paid and social media efforts to benefit SME initiatives (connected search), was able to improve budget allocation by 20%
• Led a team of 2 data analysts to automate repetitive process flows using Excel Macros, Google App Scripts and Zapier, resulting in a reduction of analysis time by more than 10 hours per week
Business & Decision
Digital Analytics Manager
janvier 2018 - décembre 2019 (1 an et 11 mois)
92400 Courbevoie, France
Business & Decision is an international consulting and systems integration company with revenue of $400M
• Worked closely with 10+ teams across EDF, l'Oréal, Mediapost, and RATP to identify and solve business challenges by utilizing large amounts of structured and unstructured data in a distributed processing environment
• Gathered, organized, analyzed, and translated all business requirements into technical solutions, such as reports, dashboards, and scorecards, to ensure business continuity
• Extracted, interpreted, and analyzed data to identify key metrics and transform data into meaningful, actionable information, which reduced development cycle time by 25% on average and provided substantial business value
• Created 70+ impactful dashboards in Tableau and Data Studio to display over 50 key performance indicators (KPIs) related to various areas of interest within departmental operations. This saved 20 hours per week in manual reporting work and aided decision-making
• Reported on the success of campaigns using highly visual techniques, including interactive dashboard builds, to highlight trends in the data and the rationale for trends