À propos de Antoine
- +40 000 leads outbound sourcés et transmis aux équipes Sales
- 10–20 % de conversion lead contacté → rendez-vous qualifié
- +50 000 € de MRR généré
- Analyse & ICP : définition claire de vos cibles et personas
- Sourcing & enrichissement : leads pré qualifiés et exploitables
- Copywriting sur-mesure : messages adaptés à vos segments
- Segmentation avancée :
- Déploiement & suivi : mise en place de workflows automatisé et optimisé pour vos objectifs
- Data : Clay, Société Info, Sales Navigator, Apollo, DropContact, Lusha…
- Cleaning & scoring : Clay, N8n
- CRM : Salesforce, HubSpot, Pipedrive
- CMS & outreach : Lemlist, Instantly, Smartlead, HeyReach, Waalaxy
- Partenaires : Asgard (recrutements en cours), Theirstack (technologies utilisées), Reveal (bases clients/prospects partenaires)
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Expériences
- QontoSenior Demand Generation Manageravril 2022 - août 2024 (2 ans et 4 mois)Paris, France- Develop lead generation Outbound strategy and roadmap: define KPIs, personalization projects and targeted lead generation;- Implement the roadmap and lead generation campaigns via a defined process and global actions (Inbound, Outbound, content, events, automation and email nurturing);- Coordinate the various internal stakeholders (Growth engineers, Business developers, SDRs, etc.) to ensure the success of ambitious lead generation projects, in line with predefined objectives and deadlines;- Measure the performance of actions and share relevant data with the Sales team (dashboards, qualified leads, etc.), identifying the main bottlenecks in our workflows with a view to constant improvement;- Scrap, clean, enrich, format and manage the prospect databases, analyzing their behavior and evolution, to help the Sales team turn them into active customers
- MelriverPerformance Marketing Managerjuillet 2021 - avril 2022 (9 mois)- Execution and optimization of SEM, SEO, social, display, account-based marketing, and direct/cold mails campaigns.- Performance metrics analysis across all channels, production of insights to further drive conversions and generate low CPA.- Development of full lifecycle marketing strategy from awareness to retention.- Managing client's portfolio and high-level optimization strategy roadmap; Optimizing conversion rate and users journeys on eCommerce stores, A/B test, and continually measuring the performance of CTAs.- Proactively finding channels for new growth and acquisition opportunities.- Landing pages optimization (UX Design)- Client's reporting & Dashboard production
- TIM SportsMarketing Operations Analystaoût 2020 - février 2021 (6 mois)Paris, France- Project management: Creation and tracking of marketing campaigns (content marketing, optimization of acquisition channels, SEO & SEA campaigns, keywords AB testing, emailing)- Web Performance and behaviors analysis (Analytics, traffic, leads & conversions optimization)- Creation of monthly KPI's reports & dashboards- Management and optimization of the e-commerce website : https://www.tim shop.fr/- Landing pages creation and optimization (UX Design)- Participation in the operational launch of new customers- Community management
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Formations
- Msc Digital Marketing & Data sciencesEM Lyon2019