À propos de Anthony
Expert en création de contenu sur les réseaux sociaux avec plus de 5 ans d'expérience en Marketing et Communication, et diplômé de l'ESSEC d'un Master en Management, j'accompagne des entreprises et des marques afin de développer leurs stratégies éditoriales et leurs communautés sur leur réseaux sociaux et/ou à créer du contenu viral. Je fais du conseil en marketing de contenu, optimisation de SEO et vous apprends à créer du contenu viral (vidéos & images) sur la plupart des plateformes comme Facebook, YouTube, Snapchat, Instagram ou Tiktok.
J'ai une grande experience sur toutes ces plateformes sachant que je gère actuellement plusieurs chaînes et communautés gaming (comme Gamology) avec un total de +25 million de followers cross-platform pour la société Jellysmack, une licorne de la tech 🦄
J'ai créé ou supervisé la création de dizaine de milliers de vidéos qui ont généré plusieurs milliards de vues en 2021 et 2022 comme vous pouvez le voir dans mon portfolio.
Quelques exemples concrets de mes réalisations:
🚀 9.4 million d'abonnés sur la page Facebook Gamology
🚀 4 milliard de vues sur les vidéos Facebook de Gamology en 2021
📈 1.8 million d'abonnés sur la chaine YouTube Gamology
📈 0 à 100k abonnés en 6 mois sur la chaine YT Gamology France
🎯 2.35M de unique viewers en 1 an sur le show Experts React sur Snapchat
👨💼 Managé une équipe de +40 personnes
English:
I am an Expert Content Creator and a consultant in Content Marketing and SEO with 5+ years of experience in digital marketing, communication and creation of viral content on social media.
From my first working experiences to this day, I've been working on building brand awareness on social medias for multiple companies such as Anghami in the music industry; and currently manage some of the biggest digital gaming media/communities in the world (like Gamology) at Jellysmack with +25 Million followers cross-platform, their P&L and a team of over 40 people across multiple countries.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Arabe
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- JellysmackHead of Content & CommunicationPRESSE & MÉDIASoctobre 2021 - février 2023 (1 an et 4 mois)Paris, FranceJellysmack is the global creator company that detects and develops the world’s most talented video creators through technology.I oversaw the management of all pop culture and gaming-related brands and media owned by the company, including Gamology with 30 million followers across various platforms. This involved leading a team of over 40 professionals located across multiple countries.● Produced and launched new original shows on various social media platforms, which quickly generated millions of views after their launch. (Experts React, Shift Fire, Pixel & Secrets, Luck or Skill...)● Strategically managed stakeholders, including prominent gaming brands like Ubisoft, in coordination with PR experts to enhance brand visibility and develop new revenue streams.● Oversaw the production of high-quality and engaging content and original shows across various platforms, while providing strategic guidance to optimize team communication.● Oversaw and evaluated the profit and loss (P&L) and overall business performance of the team, implementing corrective measures as required.● Introduced innovative work procedures and tools, including AI technologies, to significantly enhance team productivity.● Collaborated with cross-functional teams, including marketing, design, product, legal, and sales, to align content with overall business goals.● Hired and trained a considerable amount of skilled individuals for my team.● Established team objectives and goals on a quarterly basis, while conducting semi-annual performance evaluations.● Fostered a positive team environment through the organization of team-building activities and events.Some of the brands / creators I managed at Jellysmack:- Gamology (+20M Followers cross-platform)- Pixel Heroes (3.4M Followers on Facebook)- Gamer Forecast (2.1M Followers on Facebook)- Frags & Skills (+500k Followers on Facebook)- Shift Fire (+400k Followers on YouTube and Facebook)
- JellysmackLead Producer / Content StrategistRÉSEAUX SOCIAUXjuillet 2018 - octobre 2021 (3 ans et 3 mois)Paris, France● Trained and managed a team of many Content Strategists, Community Managers and Video Editors.● Managed the editorial planning of Gamology (+20M followers cross-platform) and Pixel Heroes (3.4M Followers on FB) videos on a daily basis● Managed and interacted with a community of millions of people through different social media platforms● Established successful partnerships with content creators and managed our partnership relationships.● Supervised video editing and content publication● Searched and identified the most over-performing content and monitored the content of our competitors● Edited videos and created visual content using Premiere Pro et Photoshop● Suggested and implemented new ideas to promote the visibility of our media and increase the interaction on our content, and recommended new ideas for our shows● Published content on different social media platforms and optimized videos for search using SEO tips and best practices● Monitored and tracked video analytics and key metrics to deliver data-driven insights
- High Tech Distribution - Vigier GuitarsMarketing and Communications SpecialistARTS & ARTISANATjuillet 2016 - février 2017 (7 mois)France● Managed the company's social media accounts, and launched multiple contests across various platforms.● Conducted market research on musical instruments in France, with participation from over 250 individuals.● Created visual content for social media, including catalogs, banners, and other materials, using Photoshop.● Supported the product manager in promoting and launching multiple events and products.● Assisted the customer service team by interacting with customers over the phone.● Authored numerous press releases for various brands within the company.
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Formations
- Master of ScienceESSEC Business School2018Master of Science (MSc), Management (Grande Ecole)
- Bachelor of ScienceSaint Joseph University of Beirut2013Bachelor of Science (B.Sc.), Economics
Certifications
- Google Ads Creative CertificationGoogle2024