Anne-Sophie Frossard

Senior / Fractional Marketing Leader | Demand Generation, ABM & GTM | B2B SaaS

I help B2B SaaS and tech companies turn marketing into a scalable revenue engine.

With 15+ years of experience, I support organizations at different stages of growth, from early structuring to scaling, by combining strategic vision with hands-on execution.

I work as a freelance:

•Fractional Head of Marketing

•Senior Marketing Manager

•Growth & demand generation lead on specific projects

My core areas of expertise include:

•Demand generation & lead generation

•Account-Based Marketing (ABM)

•Go-to-market strategy & positioning

•Marketing automation & CRM (HubSpot, Salesforce)

•Content strategy & inbound marketing

I operate in international environments and bring a strong focus on performance, pipeline generation, and measurable ROI.

At Kurmi Software, I generated over 1,700 MQLs through multi-channel digital campaigns and built a scalable inbound marketing engine.

At Insight, I led marketing initiatives generating up to €360K in ROI while contributing to a strategic brand repositioning.

I also co-founded a consulting initiative focused on helping B2B SaaS companies expand into the EMEA market through a partner-first approach.

I can step in both:

•to build marketing foundations from scratch

•or to optimize and scale existing setups

My goal: deliver fast, tangible business impact through marketing aligned with sales and growth objectives.

Available for projects in French as well

Remote / hybrid missions