À propos de Anna
Français
Capacité professionnelle complète
Anglais
Capacité professionnelle complète
Allemand
Bilingue ou natif
Russe
Bilingue ou natif
Expériences
- MeltwaterInsights Directorjanvier 2021 - janvier 2023 (2 ans)Paris, France
- Managed a client portfolio of 10 global key players in luxury and sport industries
- Oversaw a global team of 12 analysts, data scientists &research managers
- Nurtured a future-forward approach to social media research within the team that prioritises cultural relevancy, storytelling and long-term thinking
- Directly collaborated with decision makers in social insights, marketing & media teams to advise them on their social analytics approach and their social media presence
- Designed and implemented custom-made methodologies that leveraged quantitative and qualitative research methods
- Negotiated and handled research budgets up to 200.000€
- LINKFLUENCESenior Insights Managerjanvier 2018 - janvier 2021 (3 ans)Paris, France
- Conducted 50+Adhoc research studies in luxury fashion & beauty, as well as FMCG and automotive industries.
- Successfully managed the a SaaS project for a premium German car brand that transformed into a global roll out across 10+ markets. Rebooted a brand equity project for a leading French luxury corporation involving 17 brands and 7 markets.
- GestaltenEditor & Content Curatorjanvier 2016 - janvier 2018 (2 ans)Berlin, Germany
- Editor of 13 books on design, travel &food featured in CNNStyle, Wired
- Implemented editorial concepts from initial research to content curation and photo & text editing
- Closely collaborated with the editor in chief and guest editors
Avis
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Formations
- Master communication, médias et industries créatives, cum laudeSciencesPo, Paris2016