Description

I’m a Consumer Insights Manager with 9+ years in the fine fragrance industry (Europe & U.S.). I help brands, agencies and entrepreneurs translate consumer behavior into clear, actionable insights — with a strong focus on emotional storytelling, product positioning and market understanding.

Domaines d’expertise

Langues

Français
Capacité professionnelle complète
Espagnol
Bilingue ou natif
Anglais
Capacité professionnelle complète
Portugais
Capacité professionnelle complète

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

Consumer Insights Fine Fragrance,
EAME Regional Manager
juin 2021 - Aujourd'hui (5 ans)
Paris, France
• Developed deep market and consumer segment understanding: Conducted thorough market research and analysis to identify key consumer segments and trends.
• Built strategic insights: Created strategies to support ongoing projects, providing tailored insights to meet the specific needs of internal teams and clients.
• Led strategic planning of large-scale consumer tests: Managed qualitative and quantitative consumer tests across multiple regions to gather comprehensive data.
• Enhanced consumer expertise: Collaborated closely with strategic and creative teams (sales, marketing, and product development) to support fragrance development.
• Provided strategic and olfactive guidance: Offered expert advice during the fragrance development process to ensure alignment with consumer preferences and market trends.
IFF
EAME Junior Manager
MODE & COSMÉTIQUES
décembre 2017 - janvier 2021 (3 ans et 1 mois)
Paris, France
Developed deep market and consumer segment understanding: Conducted thorough market research and analysis to identify key consumer segments and trends.
• Built strategic insights: Created strategies to support ongoing projects, providing tailored insights to meet the specific needs of internal teams and clients.
• Led strategic planning of large-scale consumer tests: Managed qualitative and quantitative consumer tests across multiple regions to gather comprehensive data.
• Enhanced consumer expertise: Collaborated closely with strategic and creative teams (sales, marketing, and product development) to support fragrance development.
• Provided strategic and olfactive guidance: Offered expert advice during the fragrance development process to ensure alignment with consumer preferences and market trends.
IFF
LATAM Analyst
août 2015 - novembre 2017 (2 ans et 3 mois)
São Paulo, State of São Paulo, Brazil
Consumer Insights Analyst in LATAM.
Responsible to drive quantitative and qualitative studies
Organize and analyze data

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Executive Master in International Business (EMIB)
Universidad del Rosario
2015
Executive Master in International Business (EMIB)
Study Abroad Program
EF Au pair
2012
Study Abroad Program

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Andrea Nieto

Consumer Insights Expert-Fragrance|Market Research

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