Description

Bilingual Product & E-Commerce Manager (EN/FR) with 7+ years of experience in fashion and beauty, I help brands design, optimize, and scale their digital products to drive e-commerce performance and deliver exceptional customer experiences in France and internationally.

I offer hands-on support for both strategic and operational e-commerce projects, including:

• Product Leadership: Leading or supporting e-commerce initiatives such as site redesigns, launches, roadmaps, and cross-functional team coordination.

• Conversion Optimization: Improving user experience and key pages (homepage, product detail pages, checkout), implementing A/B testing, and analyzing performance to drive measurable results.

• UX Design & Customer Journey Optimization: Identifying friction points and providing actionable recommendations to make the customer journey seamless.

• E-Commerce & Market Expansion Audits: Assessing readiness for new markets or channels and prioritizing short- and mid-term actions.

• Localization Strategy: Adapting content, UX copy, payment options, logistics, regulatory requirements, and customer service to local markets.

• Go-to-Market Strategy: Market research, brand positioning, regulatory guidance, understanding customer expectations, and operational launch planning.

• Global E-Commerce Vision: Ensuring a customer-centric approach that aligns marketing, product, tech, CRM, and logistics teams for a consistent and high-performing experience.

I work closely with brands to translate business goals into actionable digital strategies, delivering solutions that are both creative and results-driven.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 15 km)

PARFUMS CHRISTIAN DIOR
Senior Product Manager
septembre 2025 - décembre 2025 (3 mois)
Paris, France
• Manage and mentor team of Product Owners, strengthening skills and alignment to ensure strong roadmap delivery.
• Lead the complete redesign of the Dior.com checkout experience (+$60M incremental revenue expected in 2026).
• Launch an omnichannel Gift Card in partnership with CRM, Digital & Marketing teams (new loyalty and acquisition lever).
URBN (Urban Outfitters, Anthropologie, Free People)
Product Manager
MODE & COSMÉTIQUES
août 2022 - juillet 2025 (2 ans et 11 mois)
Los Angeles, CA, USA
Leader of a team of 10+ engineers and UX designers, focused on international brand expansion, new site launches, and user experience optimization across key customer journey touchpoints.
Developed high-impact features for the Product Details Page, contributing to a +35% increase in CVR and +30M$ in revenue.
Championed and implemented a Purchase Mindset strategy to tailor the user entry experience to brand sites across acquisition channels (social, search, etc.), resulting in a +7% increase in CVR.
Led the re-platform of the Terrain site (home & garden), leading to a +16% increase in sales and a -7% reduction in bounce rate.
Led the revamp of the Urban Outfitters loyalty program, integrating it into the customer journey.
Collaboration with cross-functional teams (Tech, UX, Marketing, SEO) in both US and Europe.
Méthode agile E-commerce Développement international Leadership Product management
L’Occitane
E-Commerce Director
MODE & COSMÉTIQUES
janvier 2021 - mars 2021 (2 mois)
New York, États-Unis
Developed and executed the E-commerce strategy for the US and Canada markets.
Managed and oversaw E-commerce team of 3 to ensure accurate and timely execution of campaigns and online content.
Delivered weekly and monthly insights on website performance to inform P&L strategy and executive reporting.
Coordinated with Acquisition, Data, Design, and Tech teams to ensure sales performance.
Leadership E-commerce Suivi des KPI