À propos de Aline
More than 10 years of strategy and 7 years of e-commerce / marketplace in Brazil and France, in the sectors of E-commerce, Consulting and Banking. Focused mainly on product management, business strategy and customer experience. I speak Portuguese, English, French, Spanish and German. As an intrapreneur, I participated in the creation from scratch of new companies, new businesses and teams both in Brazil and France.
I am interested in opportunities in Europe. I have Brazilian and Portuguese citizenship.
Core competencies:
Product Management | Design | E-commerce | Marketplace | Strategy | Portfolio Roadmap | Payment Methods | UX UI | Agile | Apps | Mini Apps | Chatbot | Loyalty | Cashback | Marketing Digital | Fintech | Banking | Cross-functional Leadership
Portugais
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 20 km)
Expériences
- DECATHLON BRASILHead of Product Management and UX/UISPORTdécembre 2021 - Aujourd'hui (4 ans et 5 mois)São Paulo, State of São Paulo, BrazilDecathlon is the largest sporting goods retailer in the world. Leadership of Product Management and UX/UI in Brazil. Report to the Executive Director and direct leadership of 10 people. Responsible for multiple roadmaps of several personas/customer segments (B2C, large organizations and medium size business), help build multi-year vision, including go-to-market strategy, vision and roadmap and scaled agile. Products include App, Website, Marketplace / Vendor, CRM/Personalization, Customer Service, B2B and new ventures.
- AGIBANKHead of Product & Business - Marketplace | Partner Agi IncBANQUE & ASSURANCESavril 2021 - octobre 2021 (6 mois)Agi (previously called Agibank) is a challenger bank, through its open architecture platform comprises more than 3 MM clients and 850 hubs spread all over Brazil with a 70+ NPS. Agi brings to clients not only financial products such as Credit & Debit card, Pix, loans, insurance, investments but also non financial products with its Marketplace such as Cashback platform, Mobile Top Up and Gift Cards.- Leadership of the Marketplace business unit- Product Management, Product Marketing, Design & Growth- Responsible for the definition of roadmap, go-to-market strategy, prioritization, backlog, user research, P&L, operation, structuring of processes and team from scratch.- Products included Cashback platform with more than 500 sellers, Mobile Top Up, Gift Cards, Marketplace, Travel, Mobility, Health, among others.
- Stix FidelidadeHead of Product, Strategy and Design (startup GPA, Raia Drogasil e Itaú) | Groupe CasinoHIGH TECHmars 2020 - avril 2021 (1 an et 1 mois)São Paulo, State of São Paulo, BrazilStix Fidelidade is a joint-venture between GPA (Extra & Pao de Acucar, one Brazil´s largest food retailers) and RD (Raia & Drogasil, largest drugstore company in LatAm) and Itaú Unibanco as strategic partner (largest financial institution in LatAm).- Leadership of Product, Design and Strategy, including Omnichannel experience strategy, Loyalty ecosystem, Organization Agility, Business and Strategy agenda of the company.- Responsible for the the whole journey end-to-end of B2B2C and the following products: App, Mini Apps, Rewards Coalition Platform, Digital Payments, Marketplace / Ecommerce and Chatbot.- In the first 90 days after launch, it reached 1 million registered clients.
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Formations
- Master's degree, Certificate in Financial Management - CFMInsper Instituto de Ensino e Pesquisa2016Master's degree, Certificate in Financial Management - CFM
- Master of International AffairsFundação Armando Alvares Penteado2012Bachelor's degree, International Affairs
Certifications
- Certified Scrum Product Owner (CSPO)Scrum Alliance2020
- Advanced Google AnalyticsGoogle2020