Alicia B.

💎 salesforce | analytics | dmp | b2b | b2c 💎

En télétravail depuis Paris

  • 48.8505
  • 2.3324
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Alicia.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Alicia.

Localisation et déplacement

Paris, France
Effectue ses missions majoritairement Ă  distance


Durée de mission
  • ≀ 1 semaine
  • ≀ 1 mois
  • entre 1 et 3 mois
  • entre 3 et 6 mois
Secteur d'activité
  • Voyage & tourisme
  • Vins & Spiritueux
  • Transports
  • SantĂ© & bien-ĂȘtre
  • Presse & mĂ©dias
+8 autres
Taille d'entreprise
  • 1 personne
  • 2 - 10 personnes
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes




CompĂ©tences (39)

Alicia en quelques mots

8 years in Digital Marketing (Analytics, SEO, Adwords, RTB, Programmatic, Affiliation, Social media
), and Digital Analytics and CRM manager roles. I’m strongly passionate in analyzing and completely interested on how the user understands the brand, the product, the website

My main strength is to lead direct response and client engagement measurement for eCommerce and SaaS projects (through CRM / DMP / CDP integrations): tracking solution, automation, use case definition, measurement and audience activation in advertising platforms through data management tools.

Apart from this experience, I am a professor in different postgraduate programs, I teach courses in companies and also in different universities.

I can offer these services in Spanish, English or French. Contact me if you need help in defining your project, monitoring, auditing and launching an action or training plan.

A votre disposition!




CRM & Data Manager

Paris, France

mars 2019 - Aujourd'hui

Responsible of measurement strategy for Acquisition, Sales, Customer success and Product areas: automation, CRM, tracking, dashboarding and insights communication with actionable recommendations.

- Salesforce Sales Cloud Admin: executive project management and sales CRM coordinator. Support in the definition and evolution of the solution to adapt it to business needs. (Sales and Service Cloud, Jira / Confluence project management)

- Customer and acquisition analytics:

  • Relevant business segmentation and activation through CDP technology (email, slack, webhooks, zaps..): prospects and clients.
  • AM, sales and product use cases to improve customer relationship.
  • SQL exploration and reporting to specific pre-sale needs and account management use cases.
  • Lead enrichment for lead generation and lead qualification / scoring
  • Technology: Segment,, Sales cloud, Postgresql, Tableau,, Slack, Zapier, Webhooks..

- Product analytics: Product quantitative measurement to detect churn, engagement, new features and product upsell. (Amplitude)

- CRO (Conversion Rate Optimization): continuous improvement (a/b tes) to increase lead generation (Google optimize, Google Analytics, Data Studio)

Hawkers Group

Mode & cosmétiques

Data & Analytics Director @Hawkers

Barcelone, Espagne

janvier 2016 - Aujourd'hui

Measurement and research:
- Lead the roadmap of digital analytics implementation and insight generation for WW
- Lead market and user research across different countries, campaigns, products, brands and platforms
- Lead CRO team (A/B Testing) and product research initiatives
- Lead direct response measurement through attribution tools (Weborama, Atlas, Analytics)
- Make recommendations on how to improve performance and maximize marketing profitability

Data Management (Salesforce DMP - Krux)

- Lead, manage, monetize and develop the data management platform
- Provide clear direction, coaching and support to the team members, manage performance and provide appropriate development opportunities
- Looking for new data bases opportunities with external strategic partners
- Run A/B tests to optimize our use case goals

  • Manager of 5 departments: Measurement, Data management, SEO, Programmatic and Affiliation.
  • 10 people team and 2 agencies coordination

Brands that I love:


Recommandations externes