À propos de Alexandra
Plus de 8 années dans le domaine des tendances, planning stratégique, projections, innovation et social listening dans des cellules consumer insight. Je propose des approches combinant veille traditionnelle & digitale, social listening et search.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Pernod RicardGlobal Social Listening Manageravril 2022 - septembre 2023 (1 an et 5 mois)Paris, FranceKey mission: Developing and embedding the usage of new sources of data, with a focus on Social Listening in Pernod Ricard Ways' of working. Roles & Responsibilities:• Lead the development of new standardized tools, automatic dashboards, analytics - based on new sources of data• Implement & pilot new designed methodologies / tools / dashboards• Test and experiment innovative methodologies• Support, nourish and collaborate with, Brands, Market, Regions and other Center of Excellence- Consolidate and promote learnings, insights, implications identified on own area, derive global implications and share it in global accessible platforms• Provide training and support to empower all Consumer Insights Planner's / Marketing teams to embrace & use new sources of data in all suitable projects / all insights topics• Manage Social Listening Global Platform / Supplier with negotiation of annual global fees• Work on a day to day basis with Digital, IT, external Data scientists
- Euler HermesMarket Insight Managerjanvier 2021 - mars 2022 (1 an et 2 mois)La Défense, Puteaux, FranceJob creation : managing the market insights activity for Euler Hermes France, including :- competitive watch- strategic business opportunities for the comex- customer & sales insights
- L'OréalGlobal Social insights Manager @ Head of Prospective & Consumer Intelligence Departmentseptembre 2018 - janvier 2021 (2 ans et 4 mois)SOCIAL LISTENING: ad-hoc studies, alerting on emerging consumers' trends, competitive watch, input for new potential brand acquisitions. PROJECT MANAGEMENT: Lead of worldwide taskforces for the top management.
Recommandations
Soyez le premier à recommander Alexandra
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- Master of ScienceToulouse Business School2014Master of Science (MSc), Marketing Management et Communication
- Bacalauréat, Economique et SocialSaint Jean de Passy2008Bacalauréat, Economique et Social