À propos de Alexa
My self-summary
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- 10+ years of experience in design and entrepreneurship
- First designer in a growing startup (20 to 60+ people now)
- Design Lead in a Sillon Valley company
- Hiring and mentoring experiences
- Artistic Direction experiences in advertising agencies
- UX & Design Evangelist
What I’ve worked on
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I'm working in a SaaS company based in San Francisco that empowers industrial workers.
I held the position of UI-UX Designer for the Alkemics startup, a collaborative platform that facilitates processes between 2,500 brands and the world's leading retailers. In this role, I focused on user research, ideation workshop animation with transversal teams, creating mockups, animating prototypes, doing user tests and finally monitoring usage with data. My successes include an online and mobile version of product pages viewed by nearly 2M end-customers and an e-advertising tool that generated significant revenue and was the key to our innovation in 2015. In addition to this journey, I worked in agency and I started my first entrepreneurial experience.
What I’m looking to do next
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I'm looking for a new challenge, a motivated team, a project where I can develop myself professionally.
Anglais
Capacité professionnelle complète
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- UpflowDesign DirectorEDITION DE LOGICIELSseptembre 2022 - décembre 2023 (1 an et 3 mois)Paris, FranceI led design initiatives to elevate product experiences across multiple domains including Integrations, Analytics, Collection, and Payments.Through close collaboration with key stakeholders such as the VP of Engineering and the Head of Product, I orchestrated a transformative overhaul resulting in a remarkable 67% increase in team productivity and a doubling of project capacity, all while enhancing quality through rigorous user testing and interviews.Additionally, I established a dynamic Marketing Design Library to facilitate daily content creation autonomously and implemented design rituals and documentation to seamlessly integrate user-centric methodologies into Product Management practices.My proactive approach extended to fostering cross-functional collaboration with Customer Success to optimize onboarding processes and bolster engagement within the crucial first 30 days.Moreover, I instituted comprehensive paths for team growth, as well as detailed 360-degree reviews, transparent design expectations for each level, Performance Improvement Plans (PIPs) when required, and efficient budget management, while effectively managing a team of one in-house designer and one freelancer.---Upflow closed a $15 million Series A funding round to advance the mission to revolutionize how B2B businesses get paid.
- Bonjour.ioHead of Product & Product DesignEDITION DE LOGICIELSjuin 2021 - juin 2022 (1 an)Paris, FranceStarting as a freelancer, I spearheaded a comprehensive research initiative to assess our app's strengths, weaknesses, opportunities, and threats, leading to a significant strategic pivot.As Head of Design, I established a Customer Advisory Board, creating a community of user ambassadors who influence our product roadmap through regular exchanges and meetings.I also enhanced the customer and user experience across various platforms, including the website, Zoom marketplace page, and application, to ensure seamless interaction and satisfaction.Furthermore, I championed the development of a robust design system in collaboration with engineering, employing token-based principles to streamline implementation and reduce time-to-market by an impressive 2-fold.---Bonjour has been created in 2019 and raised 1+M€, then closed in 2022. It was a sales engagement platform that lets your team perform better demos and close more deals.
- ParsableProduct Lead DesignerHIGH TECHjuin 2018 - Aujourd'hui (8 ans)Vancouver, CanadaI was accountable for challenging and designing the Product strategy for an international platform available on the web and natively on mobile for Fortune 500 industrial companies.I worked on complex user and organization problems such as partners integrations, data analytics, user management, and permissions models.I initiated the first design system in collaboration with both the Development and the Infrastructure & Productivity teams to reduce release cycles and increase the quality of the user experience.I mentored two junior designers in Mexico and Paraguay. I worked closely with all stakeholders such as product managers, PMM, Content Strategist… as well as the C-Level team.---What is Parsable?Parsable helps the world’s largest companies get jobs done right every time by replacing paper with an accelerated Industry 4.0 mobile collaboration and workflow platform. We’ve built a mobile-first product already in use at global Fortune 500 companies across a variety of in
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Formations
- Master en communication et publicitéISCOM2012Communication, publicité