À propos de Sophie
Visual Merchandising Specialist – Creative & Strategic Approach for local & worldwide
I help brands translate their DNA into engaging retail experiences that are both creative and commercially effective. With experience in luxury and fashion houses such as Sisley Paris, Lacoste or L’Oréal, I know how to balance aesthetic storytelling with business performance.
At Sisley Paris, I worked on seasonal animations including Christmas campaigns, collaborating with creative agencies to design and implement festive window displays aligned with the brand’s artistic direction.
At Lacoste, I developed window props (gift-box) and decor concepts for boutiques internationally, ensuring consistency with global guidelines while supporting local sales impact.
My expertise covers POSM development, 2D/3D planograms (IWD), guideline creation, supplier coordination and budget follow-up.
Used to managing multiple projects simultaneously, I bring both rigor and adaptability to ensure deadlines and brand standards are met.
Bilingual in French and English (American citizen), I thrive in multicultural environments and enjoy working across teams to deliver inspiring, data-driven merchandising solutions.
🛍️ Visual Merchandising & 3D Retail Design
- Window Displays / Seasonal Animations
- POSM / PLV Development (permanent & temporary)
- Planograms 2D / 3D (IWD)
- Guidelines Creation & Deployment
- Scenography props & decors strategy
- Creative Briefs & Agency Coordination
- Adobe Photoshop / Adobe InDesign / SketchUp
- Local area knowledge
📊 Project Management & Coordination
- Project Management (planning, deadlines, budgets)
- Cross-functional Team Coordination (Marketing, Design, Retail, Agencies)
- Supplier & Production Follow-up
- Reporting & KPIs Analysis
🌍 International & Communication
- Beauty, Fashion and pharmacy Industry
- Multicultural Environments
- Fluent English / French (American nationality)
- Client & Stakeholder Management
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 10 km), Annecy (jusqu’à 10 km), Lyon (jusqu’à 20 km), Grenoble (jusqu’à 20 km), Montpellier (jusqu’à 20 km)
Expériences
- L'Oreal Travel RetailCustomer Experience & Merchandising Project ManagerLUXEjanvier 2026 - mai 2026 (4 mois)Paris, FranceVisual Merchandising & GWP BuyerTravel Retail for Lancome
- GWP developpement & Purchase for airport duty free podiums
- Head of Gondola & POSM development and animation
- Local and global coordination
- Logistic and collaboration with suppliers
- In-store experience and customer path training
- StaffMeRetail staffCOMMERCE DE DÉTAILseptembre 2025 - Aujourd'hui (9 mois)Annecy, FranceClients : Sephora, Plantes pour tous, Candlelights, Barilla...
- Encaissement de produits
- Rangement esthétique
- Réassort de stocks
- Facing produits
- Opération lancement produits et gammes
- Implantation nouveauté en linéaire
- Conseil clientèle
- Hôtessariat
- Inventaires
Adaptation à différents managements et horaires - RAND diffusionMerchandiser terrainGRANDE DISTRIBUTIONjuin 2025 - juillet 2025 (1 mois)Annecy, France
- Tournées quotidiennes en région Haute Savoie (4-5 boutiques par jour)
- Réassort de bijoux ancienne et nouvelle collection
- Implantation de bijoux et accessoires sur mobilier en point de vente
- Inventaire de bijoux des collections
- Mise en place de soldes (étiquettage)
- Mise en place de la nouvelle collection
- Rangement et tri de cartons
Avis
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Formations
- Certification : ARCHITECTURE D'INTERIEUR - MODELISATION 3DSchool Online University par le groupe MJM Graphic Design2025Prise de connaissance des styles et époques de design d'interieur Utilisation de logiciels de modélisation et architecture (Psd, Ai, In, Sketchup, Autocad).
- Bac +5 Master's degree, Stratégie merchandising et marketingEIML Paris2023Codes du luxe, stratégie merchandising, design graphique, KPI's ventes, achats, CRM, Trade, E-merchandising, architecture intérieure, merchandising du luxe et de la mode