À propos de Rowell R.
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Espagnol
Notions
Expériences
- MovenpickBrand and Sustainability ManagerHÔTELLERIEjuin 2025 - Aujourd'hui (1 an)Issy-les-Moulineaux, France
- Developing new strategy for Movenpick's Kilo of Kindness Initiative
- Managing other Movenpick and Swissotel projects.
- NovotelSustainability ConsultantHÔTELLERIEmai 2025 - juin 2025 (1 mois)Paris, France
- Created HQ and Hotel toolkit for world ocean day.
- Created Impact Report for Novotel
- Created KPIs for Novotel Sustainability
- ACCORBrand Sustainability Consultantseptembre 2023 - Aujourd'hui (2 ans et 9 mois)Paris, FranceProject Management and Coordination
- Managed and coordinated the creation and deployment of sustainability materials for certification bodies in the hotel industry, as well as for operational and in-hotel communications.
- Monitored the global rollout of in-hotel communication assets .
- Provided project deployment support to regional hubs and hotel properties of communication assets.
- Supported global marketing brand teams, which includes 12 Accor brands, and sustainability teams on various sustainability projects.
- Coordinated projects for regional hubs and hotels properties.
Sustainability Communication and Branding- Designed and conceptualized sustainability in-hotel communication assets and messaging.
- Reviewed sustainability communication content to ensure accuracy in terms of tone-of-voice and brand visual identity, and to prevent greenwashing.
- Developed guidelines to prevent greenwashing in copywriting sustainability contents.
Sustainability Operations- Collaborated with loyalty and sustainability teams to develop a water-saving initiative for hotels.
- Designed a new end-of-life standard operating procedures (SOPs) for soft and hard bedding disposals for hotels.
Sustainability Research- Reviewed PR initiatives to align the communications strategy with the brand's positive image, mitigating negative impact.
- Conducted studies on the environmental and operational impact of minibars, VIP gifts and dispensers.
- Training and Engagement Developed communication strategies to engage global teams in the marketing division's sustainability initiatives.
- Prepared regular updates to brand teams about project, industry, and sustainability updates.
- Prepared monthly reports to update stakeholders on the progress of different projects.
- Developed newsletter content focused on sustainability initiatives.
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Formations
- Masters in Business Transformation for SustainabilityKEDGE Business School2024Sustainability
- Master in Business Administration (MBA)University of the Philippines2018Business Administration and Management, General
Certifications
- Project Management CertificationDisaster.Org2024
- Marketing Essentials CertificationDisaster.org2024