Description

Digital Marketing & Growth expert with 13+ years of experience helping B2B, SaaS and fintech companies scale their acquisition and build strong marketing engines. I’ve worked across complex sectors including cybersecurity, cloud, digital transformation, etc..leading multi-channel strategies that combine growth, brand and revenue impact.

Beyond execution, I support companies on marketing strategy, go-to-market and team structuring, while coaching teams and transferring best practices to ensure long-term autonomy. I also bring an entrepreneurial B2C perspective, having built and managed my own e-commerce brand for 5 years.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Allemand
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Atos Group
Global Digital Marketing Manager
mai 2023 - Aujourd'hui (3 ans et 1 mois)
Bezons, France
• • Managed divutal strategies for product owners and oversaw digital marketing budgets exceeding €100K per channel and per product line, ensuring efficient allocation across campaigns
• • Defined and executed multi-channel digital strategies for two B2B business lines, HPC/Quantum & Cybersecurity targeting diverse sectors
• • SEA (Paid Media): Managed and optimized Google Ads and LinkedIn Ads campaigns to drive qualified leads in highly technical markets
• • SEO-Boosted online visibility using Google Keyword Planner and AI-powered tools for keyword research and content optimization
• • Marketing Automation: Designed, managed, and optimized email campaigns and nurturing workflows in Marketo, implementing advanced segmentation and personalization for IT and security decision-makers.
• • CRM & Lead Management: Configured lead scoring, segmentation, and automated assignment in Marketo and Salesforce, improving collaboration between marketing and sales teams.
• • Performance Optimization: Led continuous testing and analytics (A/B testing on landing pages, audience segments, and messaging
• • Worked closely with Product Owners and Sales teams to align marketing initiatives with business objectives and product strategies.
Paid Media marketing automation Stratégie webmarketing SEO Lead generation
Vneuron Risk & Compliance
B2B Lead Generation Manager
EDITION DE LOGICIELS
janvier 2022 - janvier 2023 (1 an)
• • Developed inbound marketing strategy and produced targeted content (infographics, videos) on LinkedIn, targeting Banking & Insurance sectors.
• • Redesigned and managed website backoffice on WordPress:
Banks & Insurances
• • Planned and executed SEO strategy and performed monthly SEO/SMO audits to improve organic visibility.
• • Managed SEA / Paid Media campaigns (Google Ads) to generate demo requests and qualified leads (primary target: Purchasing Directors).
• • Organized targeted webinars end-to-end to acquire high-quality leads.
• • Built and maintained qualified lead databases, leveraging growth hacking tools for data scraping and enrichment.
• • Tracked leads and implemented retargeting campaigns via Google Display Ads.
• • Managed CRM backoffice (HubSpot Marketing, NoCRM Prospecting) to ensure effective lead management and pipeline tracking.
BSL Sécurité Group
Digital Marketing Manager
janvier 2020 - janvier 2022 (2 ans)
• • Produced and promoted targeted content (articles, visuals, videos) on social media based on keywords selected through Google Keyword Planner.
• • Managed Meta Ads campaigns (Facebook, Instagram) to optimize Employer Branding strategy (B2C) and Google Ads campaigns to generate B2B leads.
• • Redesigned the company website:
• • Conducted A/B testing via Google Optimize and managed cohorts in Google Analytics to improve UX and conversion rates.
• • Performed monthly SEO/SMO audits, achieving a jump from 3rd page/3rd line to 1st page in search results.