À propos de Jamel
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Arabe
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Expériences
- Preeminent Realties UAECo-founder & CFO: Venture creationIMMOBILIERjanvier 2024 - Aujourd'hui (2 ans et 5 mois)Dubaï, Émirats arabes unis
Preeminent Realties UAE l Scope: UAE
Context: Founded and structured a boutique real estate advisory firm specializing in high- value asset acquisition for HNWIs and international executives.Objectives- Launch Dubai-based real estate advisory covering the UAE and Oman markets
- Build a high-level network of HNWIs and Executives through strategic digital positioning
- Scale sales by structuring a performance-driven ecosystem of strategic business partners
Approach & MethodologyArchitected full P&L, cash flow models, and Power BI dashboards for 360° visibilityBuilt a high-level network through clubs (CCI France UAE), digital authority (FY 25:+477% LinkedIn growth), and developing commission framework to recruit top-tierbusiness introducersResults: Established an agency across two GCC markets with achieved 3x reach growth and+20% conversion through CRM and incentive alignment - Azadea UAECFO-ready: Business ExpansionGRANDE DISTRIBUTIONjanvier 2023 - janvier 2024 (1 an)Dubaï, Émirats arabes unis
Azadea Group UAE - Brick-and-mortar stores l Scope: Africa
Context: The group planned to expand a footwear brand into Côte d’Ivoire and requiredfinancial feasibility and operational setup. 'ObjectivesPerform financial feasibility, store opening and financial setupImplement accounting and reporting processesApproach & MethodologyFinancial modelling and feasibility study; Capex and project cost trackingNegotiation of lease agreement; Opening bank accounts and all payment solutionsSetup of local accounting with conversion (SYSCOHADA to IFRS)Results: Successful store opening and expansion enabled future store openings - AZADEASenior Financial Controller: Order-to-Cash TransformationE-COMMERCEmars 2022 - décembre 2023 (1 an et 9 mois)Dubaï, Émirats arabes unis
Azadea Group UAE - Ecommerce l Scope: MENA
Context: $1M in Cash on Delivery (COD) receivables across multiple countries with high riskof an ever increasing balance with no visibility.Objectives- Reduce the cash exposition on COD receivables to one week of sales
- Restructured the O2C lifecycle, implementing controls to mitigate risk and secure sustainable cash flow
Approach & Methodology- Breakdown by country and logistics provider; Workshops with Finance, Operations and 3PL providers (including Aramex)
- Redesign of Order-to-Cash workflow and responsibilities
- Implementation of weekly receivables reporting and tracking
- Automation of order tracking and cash collection monitoring
Results: $0.9M receivables collected thanks to a new Order-to-Cash process implementedacross several countries with improved cash visibility and receivables monitoring
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Formations
- MasterAudit and ControllingINSEEC Business School2014MasterAudit and Controlling
- Bachelor Corporate FinanceKEDGE Business School2011Bachelor Corporate Finance