À propos de Fadi
I help subscription and digital brands reduce churn, grow revenue, and build lifecycle programmes that actually work.
Over the past 4 years, I've led CRM and retention strategy for some of France's most recognised media brands — managing 35,000+ subscribers across Jeune Afrique and The Africa Report, consistently exceeding revenue targets, and building automated journeys across email, push, and in-app from scratch.
What I bring that most CRM consultants don't: I combine data rigour with creative instinct. I don't just optimise open rates — I think about the relationship between a brand and its audience, and I build systems that reflect that.
I work remotely with startups, scale-ups, and media or culture brands who need senior CRM expertise without the full-time hire. My sweet spot is subscription businesses, but I'm equally comfortable in D2C, music, or lifestyle brands where audience engagement is everything.
What I can help you with:
CRM audit & quick wins (where are you losing revenue right now?)
Lifecycle strategy & automation (onboarding, retention, winback)
Email & push campaign strategy and execution
Churn analysis and reduction roadmap
CRM tool setup and optimisation (Brevo, Mailchimp, Chargebee)
Anglais
Bilingue ou natif
Arabe
Bilingue ou natif
Français
Capacité professionnelle limitée
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Jeune AfriqueSenior Marketing Project Manager – Retention & Lifecyclejanvier 2025 - Aujourd'hui (1 an et 5 mois)Paris, FranceAs part of the B2C Marketing team, I lead subscriber retention and revenue optimization projects across both Jeune Afrique and The Africa Report, with a focus on lifecycle marketing, product evolution, and data-driven engagement strategies. Key responsibilities & achievements:• • Lead the planning and execution of subscriber retention and engagement initiatives (onboarding, dunning, lifecycle campaigns). -Oversee a portfolio of 35,000+ active subscribers across two flagship digital media brands.• • Collaborate with the CVM lead to design and launch performance-driven strategies, overachieving monthly retention revenue targets: 119% in January, 118% in February, 110% in March, and 103% in April.• • Drive initiatives to reduce churn and improve LTV and ARPU through automation and segmentation. -Implemented retention workflows that reduced monthly churn by 3.2 points, contributing to a 7% increase in net subscriber retention over Q1• • Partner with Product, Editorial, Data, and Acquisition teams to optimize the end-to-end subscriber experience.• • Analyze campaign performance and subscriber behavior using GA, Data Studio, and Chargebee.• • Contribute to subscription product roadmap (UX flows, pricing models, migration strategies).• • Handle subscriber communications and manage issue resolution across support channels.• • Benchmark and implement best subscription and loyalty marketing practices from leading digital media platforms.
- Jeune AfriqueMarketing Project Managernovembre 2023 - janvier 2025 (1 an et 2 mois)Paris, France• • Defined and executed a full-funnel conversion strategy across audience segments, channels, and sources, leading to measurable uplift in subscriber acquisition.• • Managed product revenue and controlled campaign-related expenses to ensure profitability and ROI.• • Planned and launched special acquisition campaigns aligned with the commercial calendar, contributing to a monthly increase of ~15% in new subscriptions.• • Collaborated with the Customer Value Manager to develop and test subscription offers, improving ARPU and reducing trial drop-off rates.• • Led the Paid Ads strategy across Google and Meta platforms, optimizing performance through continuous A/B testing and retargeting.• • Developed retention workflows (email, in-app, promotions) that helped reduce churn by an estimated 10% over 3 months.• • Conducted customer and prospect research via surveys and interviews to guide offer design, pricing, and UX improvements.
- Jeune AfriqueJunior Marketing Project Managerfévrier 2023 - novembre 2023 (9 mois)Paris, France• • Assisted in the planning and execution of marketing campaigns to increase visibility and brand awareness.• • Contributed to SEO, SEM, and email marketing efforts, improving site traffic and engagement.• • Analyzed customer behavior and performance data to optimize digital strategies.• • Supported content creation across social media platforms to drive community engagement.• • Helped manage vendor relationships and coordinated cross-functional efforts with editorial and sales teams.
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Formations
- Master of ScienceToulouse Business SchoolMaster of Science
- Bachelor's Degree in ElectronicPrincess Sumaya University for TechnologyBachelor's Degree in Electronic