Description

I help brands grow globally by transforming strategic vision into market-ready activations.

With 8+ years’ experience in global marketing, brand strategy, and 360° campaigns across FMCG and healthcare, I deliver consistent brand equity while adapting to local market realities.

I have partnered with Sanofi, P&G, Chanel, Ubisoft, and 3M, managing projects in 40+ markets across EMEA, APAC, and LATAM. My expertise includes:

Global-to-local strategy adaptation

Multi-market marketing toolkits & creative asset development

Integrated 360° campaigns (ATL, BTL, digital, OOH, TV, print)

Go-to-market (GTM) strategy for retail & pharmacy launches

E-commerce content optimization to boost omnichannel performance

KPI-driven performance tracking for continuous improvement

What sets me apart: I bridge global brand direction with local execution, combining data-driven insights and creative storytelling to deliver measurable results. I work closely with cross-functional teams, affiliates, and distributors to ensure campaigns inspire and perform.

Whether you need seasonal activations, GTM planning, brand management, global project management, or a full campaign rollout, I can help you create and execute solutions that drive growth and strengthen brand equity.

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Hindi
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km), Lyon (jusqu’à 50 km), Nice (jusqu’à 50 km), Toulouse (jusqu’à 50 km)

IPG health / McCann Health
Global Account Director
avril 2022 - juin 2025 (3 ans et 2 mois)
Neuilly-sur-Seine, France
Client: Sanofi, Argenx, P&G

• Delivered multi-market marketing toolkits and creative assets to affiliates and distributors, ensuring consistent brand equity execution globally
• Led adaptation of global strategies to local regulatory and Business needs across EMEA and APAC and LATAM.
• Facilitated sales preview sessions, presenting brand vision and seasonal activations to drive market alignment.
• Monitored KPIs and delivered quarterly marketing performance reports to track success.
• Collaborated with creative and trade marketing teams to develop seasonal activations, brand events, and market-specific campaigns.
• Drove brand performance tracking and aligned global campaigns to local execution plans; contributed to 18% YoY revenue growth.
Product launches Marketing
Mindshare/GroupM
Global Media Manager
août 2018 - avril 2022 (3 ans et 8 mois)
Neuilly-sur-Seine, France
Client: Ubisoft, IBM, Groupe Seb, EssilorLuxotica, Chanel
• Managed global media activations (digital, OOH, TV, print) across 40+ markets, balancing brand consistency with local execution needs
• Collaborated cross-functionally to ensure brand identity and messaging alignment across regional teams.
• Developed KPI-driven strategies, delivering actionable insights and optimizing performance.
• Facilitated workshops with client teams to deliver strategic guidance and actionable recommendations, leveraging industry best practices and competitive benchmark to strengthen omnichannel presence.
3M
Marketing Manager Western Europe
janvier 2017 - juin 2018 (1 an et 5 mois)
Cergy, France
Consumer Business Brands: (Pharmacy OTC: Nexcare, Futuro; Retail: Scotchbrite, Sotchguard)
• Led go-to-market (GTM) strategy and portfolio management for Consumer Health Care brands across pharmacy and mass retail channels, ensuring regional consistency and driving category growth.
• Developed marketing toolkits (POS, in-store materials, shopper content) to support channel activation and empower sales and field teams.
• Collaborated with legal and regulatory to ensure full compliance across all markets.
• Executed 360° communication plans (ATL, BTL, digital), aligned with global brand identity to strengthen consumer connection and visibility.
• Managed and optimized e-commerce product content (product sheets, A+ content, videos) to enhance omnichannel performance.
• Directed campaign development and product launches, overseeing briefs and coordinating cross-functional teams for timely, on-brand execution.
• Supported strategic planning through market research and performance insights using tools such as Kantar and Nielsen.